Digital Marketing Specialist

Digital Marketing Specialist

Location: Remote/Hybrid in Marlborough, MA 01752
Pay Rate: Max rate $44 an hour
Hours: Monday-Friday, 8:30am-5:00 pm Est

Requirements:

• Bachelor’s degree required.
• At least 2 to 5 years of digital marketing and communications experience, with 1 to 2 years driving customers through a digital decision journey in a B2C or B2B environment.
• Candidates must have experience in SEM & SEO, digital adverting (including programmatic advertising), social media, and email marketing.
• Strong interpersonal communication skills, written and presentation skills and the ability to manage multiple programs at once and effectively prioritize work are essential.

What you'll be doing:

• Lead the development of digital marketing plans that are aligned to the customer journey
• Ensure digital tactics including webpage development, SEM, Programmatic Advertising, social media, and email marketing are executed on time and on budget to high quality standards.
• Partner with external agencies as needed for digital advertising programs.
• Publish social media content across platforms with accuracy and Q/A as part of process.
• Partner with analytics teams to show value of programs and provide a regular cadence of reports.
• Build, activate and manage cross-functional relationships with digital marketing, analytics, UX/Design, MarTech, IT and others as needed.
• Play a thought-leader role by sharing knowledge and best practices with internal and external teams.
• Support research requirements including social media listening and competitive reviews.
• Work with project management team to ensure a comprehensive editorial calendar is always up to date.
• Support other critical endoscopy digital programs as assigned

#INDGG

Job Type: Full-time

Pay: $38.00 - $44.00 per hour

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Marlborough, MA 01752: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Required)

Experience:

• digital marketing and communications: 4 years (Required)
• SEM & SEO: 2 years (Required)
• B2C or B2B environment: 3 years (Required)

Work Location: One location

Salary : $44 - $0