What are the responsibilities and job description for the Marketing Manager position at Trajektory?
Details
Job Title: Marketing Manager
Job Location: Chicago, IL
Target Salary: $55,000 - $70,000
Trajektory is looking for a hardworking marketer to ideate and execute the marketing effort for the organization. This role will report to the Director of Marketing. The ideal candidate is someone who has a love of marketing and a firm grasp of marketing execution. This person has a desire to wear a lot of different hats when it comes to providing best-in-class marketing strategies and content.
About Us (this is important to us, so read it!)
The Basics…
Based in downtown Chicago, Trajektory is an innovative data insights and valuation technology start-up with a unique take on how to leverage and value data throughout the sports, media, and entertainment industries. Trajektory was founded by a group of former industry executives from throughout the sports, media, and entertainment industries - drawing upon executive experience from the NFL, NBA, MLB, NHL, NCAA, WNBA, AFL, and e-sports. Culture is a major priority, as both personal and professional development is supported and believed in from the company’s leadership team.
If you’re looking for an opportunity to get involved with an exciting industry through tackling unsolved problems with innovation and hard work and want to get in at the ground level of a new start-up, chances are this could be a great adventure for you. Our culture is centered around both personal and professional development, collaboration, and transparency. We offer a flexible work environment, with lots of opportunity for growth.
The Fun Stuff…
You shouldn’t work here if you aren’t fascinated by data, and a nerdy sense of humor is a plus. The reality of this company is that it was built by a group of former leaders who like to have fun and work hard. We have a hyper-focused appreciation for data analytics and a passion for building close-knit teams. We promote a culture of belonging, curiosity, and both personal and professional development. We want you to want to work here for the rest of your career, but we’re also interested in allowing individuals to grow into whatever the next phase of their career is. Life is short, have fun and love what you do – we hope to be a very cool and exciting chapter of your story.
The Expectations…
At the end of the day, we want to work with good people. We also expect a lot out of our team. We’re on a path to be a premier sponsorship data and analytics company and that takes work. We let people take the reins and give a lot of trust to get their work done. We won’t be that over-your-shoulder company and will provide you with the tools to succeed with the expectation of giving us your best work. We’re looking for a genuine sense of curiosity and strong work ethic. We also will be the first to champion and praise your awesome good work and want you to do the same for your colleagues when they build something cool.
Job Summary
The Trajektory team is looking for an ambitious, creative, and resourceful Marketing Manager to contribute to its quickly growing team and client base. The Marketing Manager will be part of a small but ambitious marketing team at Trajektory and will be expected to work and assist cross-functionally with the sales team, client success team, and business intelligence team. They will be responsible for executing on the full-funnel marketing strategy including social media, email marketing, conference strategies, website updates, blog writing, case studies, and more.
Key Responsibilities
- Execute a cohesive content strategy, focusing on audience growth, engagement, and monetization.
- Create and execute a social media content calendar including thought leadership, client success stories, internal success stories, and data storytelling moments
- Research and connect with conferences focusing on obtaining speaking positions
- Deliver high-quality content including social campaigns, videos, research-led narratives, and blog content.
- Use sports and data knowledge, current events, and news to determine the agenda, concepts, and content.
- Work cross-functionally with marketing, product, sales, insights and analysts, to deliver thought leadership content and accurate positioning of brand, products, and solutions.
- Continually raise the bar on development of compelling, data-driven storytelling with a customer focus.
- Identify internal data needs to support thought leadership, storytelling, and campaign strategies.
- Collaborate with internal teams to build out white papers, survey reports, case studies and informational materials.
- Monitor competitor products, sales and marketing activities to stay current on latest marketing and messaging trends.
- Write industry-desired blog content to be posted on our website and used as marketing content
- Other duties as assigned.
Qualifications/ Skill Requirements
- Be a good human.
- 1-3 years of marketing experience.
- Immense curiosity on getting to WHY.
- Ability to learn quickly and motivation to self-teach.
- Organized, thorough, and detail-oriented.
- Positive mindset and strong team spirit.
- Not Required, but a Plus: experience with creating content calendars and using social scheduling tools.
- Not Required, but a Plus: creative writer - experience writing blogs, websites, captions, or case studies.
- Not Required, but a Plus: experience/understanding of the sports industry and the pains that plague the sponsorship industry.
- Bonus Points: Sense of humor… especially data-related or dad jokes.
Salary : $55,000 - $70,000
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