This person will work closely with other departments including Strategic Partnerships, Digital Marketing, Social Media, Analytics, Database Management, Product Development, Call Center, Finance, Legal, as well as the Global Rental Operations team (Yield, Sales, Distribution, Rental Services, and Operations) to implement these programs.

How You'll Shine:

Strategic Planning and Partnering

• Support Digital Marketing Manager to develop and deploy content for promotional campaigns through email development, web content, paid digital, print, direct mail, web banners, web promo tiles, and billboard design.
• Partner with Analysts to use response analytics and data attributes in creating and optimizing strategic campaigns.
• Partner with internal resources including Brand & Communications, Web/Digital Teams, Engagement Teams, Database Management, Information Technology, Sales & Marketing, Business Operations, Resort Operations, Owner Services, Call Center Operations and Legal to deliver effective marketing campaigns.

Marketing Development

• Brainstorming and developing ideas for creative marketing campaigns.
• Create/manage project requests in project management tools to meet partner needs, project requirements, and campaign schedules.
• Create/manage project requests to coordinate campaign plans with project managers, and align with ongoing communications and other team timelines.
• Coordinate campaign deliverables, reporting, analytics and results metrics; determine cadence and required changes to optimize ongoing campaigns.
• Responsible for ensuring campaigns are executed on-time and error free through diligent quality assurance.
• Assist with submission of materials through contact strategy review, legal review/approval, contract review, brand/creative production, social/web/mobile deployments and IT development.
• Must be able to undertake individual tasks of a marketing plan as assigned.
• Develop departmental presentations and corporate communications.

Reporting

• Analyze and report on results, findings and adjust as necessary to maximize key drivers.
• Develop reporting with business analysts to monitor program performance, measure results and deliver tools for decision making.
• Create and distribute reports with email, media, and web analytics for deliverability, opens/clicks, site traffic, page views, trends, conversions, bounce rates, etc.
• Provide reports and feedback to partners/clients on campaigns; providing input, recommendations and effects to key drivers for each initiative.

Client/Vendor Management

• Work closely with internal partners to understand their processes/business, identify marketing opportunities, and become a critical support element to the success of their operations
• Support manager and web partners on all enhancements, resource allocation and site improvements as needed
• Support Manager by assiting with outsourced projects to ensure efficiency, cost savings and accurate messaging/branding.
• Coordinate relationships with key external vendors as needed.
• Attend industry trade shows, conferences and training as needed.
• Performs other duties as needed

What You'll Bring:

• Bachelor’s Degree in related field
• Basic understanding of digital, e-commerce, partnership marketing, and social marketing landscape
• Previous experience with a timeshare, hospitality or online travel agency a plus
• Excellent verbal and written communication skills
• Analytical mindset with the ability to use results to drive change
• Excellent organizational skills with ability to consistently meet deadlines
• Must be results driven, enjoy problem solving and passionate about being challenged
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Teams, and Outlook)
• 2 years of marketing experience including digital marketing, social media, direct mail and print.

Unless there is a legal requirement, experience will be accepted for the education requirement.