Marketing Manager

TRC Advanced Energy (TRC) is a nationally known energy efficiency consultancy. TRC collaborates with clients to develop and implement market transforming programs and initiatives that promote energy efficiency, renewable energy, and green building in multiple market sectors across the US. These initiatives reduce energy costs, improve the health and safety conditions of buildings, while also helping the environment by reducing greenhouse gas emissions. TRC acts nationally to address some of our country's most challenging problems: global climate change and energy independence.

TRC is ranked #17 on ENR's list of the Top 500 Design Firms in the United States.

To learn more about TRC, see the link below:

https://bit.ly/3xvu7oD

TRC is looking for an experienced marketing professional to join us as a Marketing Manager supporting our Digital Solutions business. This position will be responsible for contributing to business objectives through the development and deployment of innovative and effective marketing campaigns. This is a remote role, reporting to the Senior Director of Marketing, who will function as the partner to the executive leadership of our Digital Solutions Business, with a primary market target of technology and systems integrations programs for power utilities. The ideal candidate has experience in marketing to the electric utilities industry and is a data-driven, strategic marketer.

This role is responsible for developing, implementing, measuring and continuously improving marketing plans in support of business line objectives.

Main Responsibilities:

• Develop, own and execute the marketing strategy for the Digital Solutions business, leveraging insight from across the organization and external research, to anticipate market trends and identify/act on opportunities for profitable growth.
• Partner with the business, sales and the broader marketing & communications team to deploy this strategy through multiple channels.
• Create messaging and draft communications materials, including but not limited to internal articles, success stories, case studies, presentations, scripts, market collateral, etc.
• Create digital marketing campaigns that factor in paid search, paid social, webpage SEO and target email marketing, considering multiple customer journeys.
• Define key targets and quality metrics for marketing initiatives and review, evaluate and present results upon completion of the activities.

• At least 5 years' experience in marketing communications, marketing campaign management and/or digital marketing.
• Bachelor's degree in Marketing, Communications or related field
• Knowledge of the electric utilities industry through previous roles.
• Strong strategic, data-driven campaign manager mindset with a deep understanding of various marketing communications disciplines and work streams.
• Ability to lead, plan, craft, implement, prioritize and evaluate projects as part of an overarching campaign strategy.
• Excellent writing, presentation and collaboration skills.
• Basic Salesforce or CRM and Pardot/HubSpot experience
• Experience with SEO, paid search/AdWords, paid social and Google Analytics.
• Remote position

TRC is an equal opportunity employer: disability/veteran. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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