VP/Director of Accounts

54 Brands, a Buffalo Groupe Company, is looking for a senior account leader. This position will be responsible for managing agency accounts from all aspects. You’ll be involved in new business, day-to-day management, strategy, internal and external team leadership and the full execution of all marketing initiatives for clients.

Responsibilities:

• Work directly with managing director on various priorities
• Serve as a strategic marketing lead for clients, regularly advising CEOs, VPs of sales and marketing and executive teams on strategy and marketing initiatives.
• Participate in leadership team meetings, where appropriate, to provide marketing departmental updates
• Collaborate with department leads and team members throughout the organization to ensure all client programs are being executed to ensure strong results and high effectiveness
• Lead marketing plan development and execution for various clients and our own business
• Conduct ongoing evaluation of marketing initiatives and guiding necessary adjustments to ensure optimal performance and successful KPIs
• Have the innate ability to be long-term oriented and short-term focused. In other words, what is the five-year goal and what does my client need to do today and tomorrow in order to be successful next month, next year and five years from now.

Requirements:

• Bachelor’s degree and 10 years of experience in a marketing related position
• Ability to wear a lot of hats. In this role you will be managing accounts and the teams that support them, selling, and serving as an advisor to internal teams and our clients
• Significant experience in B2B marketing
• Experience leading marketing teams, agency teams and interacting with executive level of organizations
• Superior account and project management skills and experience managing multiple contributors, executives, peers and stakeholders in a fast-paced environment
• Strong track record of leading data-driven and well-researched traditional and integrated programs across internal and external channels
• Superior written and verbal communications and presentation skills, along with the proven ability to consistently make sound judgments and effectively motivate and manage teams
• Excellent writing, editing, and presentation-development skills; project management skills; and consultative skills (including effective questions, critical thinking, and framework and methodology application)
• Ability to command a room as a dynamic speaker with strategic credibility
• An entrepreneurial spirit, strong leadership qualities, and a collaborative attitude
• Accountability and a drive to achieve results
• Experience leading integrated marketing disciplines and deliverables such as strategic planning, internal company communications, creative ideation and production, social media and editorial content, influencer marketing, PR, digital marketing and data/research

Buffalo Groupe is a collection of advertising agencies and media properties dedicated to reaching an audience seeking escape. In the realm of active sport, outdoor recreation and wellness, brands that help create moments of escape are deemed trusted and welcome contributors. This is the highest form of advocacy – the power of escape marketing. 

We are headquartered in Charleston, SC, with additional offices in Washington, DC, Charlotte, Boulder, Portland and LA. The ideal candidate would be in the Charlotte area, however remote candidates will also be considered. 

Compensation: $100k - $120k per year, based on experience