Marketing Manager

Job Summary: As a Marketing Manager at TrueSense Marketing you are responsible for the management of specific B2B marketing activities that educate the nonprofit sector on agency capabilities and expertise, and ultimately advance sales leads to prospective clients. You may be called on to assist with creation of some of these activities. You will be supported by agency resources in creative, data and digital to make your vision and programs a reality.

Essential Functions:

• Work closely to understand the needs and wants of the leadership teams of each market vertical served to establish marketing calendars, plans, collateral and priorities.
• Manage the corporate conference calendars, including conferences, blogs, agency social media, webcasts, etc. 
• In conjunction with key staff, help develop themes, outreach, pre- and post-conference communications, assist Sales with lead follow-up and marketing sequences, calculate conference ROI, and manage custom collateral as needed.
• Maximize our use of HubSpot to generate increased activity through links to web site and campaign activity, and assist Sales in identifying and connecting with leads, when necessary.
• Manage drip marketing campaigns to cold prospects, and warm and hot leads.
• Develop reporting and track trending of campaign and website effectiveness.
• In conjunction with the Vertical owners, the creative team and project manager, mange the creation and distribution of collateral marketing material: whitepapers, insight reports, client references testimonials, and case studies capitalizing on agency success.
• In conjunction with our thought leaders, manage “QuickByte” webinars that present to the market our and address key and timely market issues.
• Manage our two blogs, including maintaining content calendar assignments and tracking
  • Ensure logs meet keyword and other technical standards for optimized SEO value.

Position Requirements (Knowledge, Skills and Abilities):

• Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
• Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
• Computer Proficiency - Strong computer skills including all Microsoft products (Outlook; Excel; Word; PowerPoint)
  • Job Specific Programs as Applicable: N/A
• Congeniality - Positive attitude, not easily discouraged, open to alternative views, accepting of coaching/peer input, and copes well even under pressure.
• Customer Service - Anticipates the needs of others as well as clients, acts upon those needs appropriately, and help remove barriers to excellent customer service.
• Entrepreneurship – Willingness and initiative to think (and propose) proactively to build new business opportunities for marketing success at TrueSense.
• Industry Knowledge – Willingness to learn and embrace knowledge of the non-profit fundraising industry and multi-channel direct-response best practices, strategy, and tactics.
• Modeling - Acts as a role model for others and actively participates in the development and mentorship of teammates/direct reports; positively influences others while providing motivational support and direction where needed.
• Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
• Problem Solving - Digs in to problems, investigates all aspects, gathers facts, and recommends solutions.
• Professionalism - Is visible with a positive presence, is ethical, and highly professional.
• Team Mentality - Works in a coordinated effort with other members of the team in order to achieve overreaching goals, models collaboration, instills effective team membership in others, and allows for flexibility in how work is accomplished.

Education and Experience:

• Bachelor’s degree required in Business, Marketing or a related field.
• Minimum 5 years of experience in direct response marketing, marketing agency, or non-profit fundraising required.
• Minimum 2 years of demonstrated success in new business development required.