Marketing Manager
Job Posting for Marketing Manager at TSR Consulting Services, Inc.
Job Details
Our client, a leading global media company, is hiring a Marketing Manager on a W2 contract basis.
Work Location: Mostly remote - come into the NYC office as needed.
Duration: 3 - 4 months
Areas of Responsibility:
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Work Location: Mostly remote - come into the NYC office as needed.
Duration: 3 - 4 months
Areas of Responsibility:
- Paid digital acquisition marketing for big brands
- Content Marketing content selection
- Using the build sheet to collect all information ahead of adding items into the catalogs
- Discussing topical articles for the month ahead with Brand Leads and Aud Dev
- Using the sub attribution score report
- Doing a monthly sweep of the different brand sites to look for any additional content
- Upfront creative testing
- Lift meeting and brief coverage coverage
- Creative, paywall, and offer page experience adjustments
- Comms regarding approvals
- Building Meta DPA catalogs manually (multiple variations per brand)
- Building Meta campaigns tied to the catalogs
- Potential for platform expansion (ie. Reddit or Google)
- Lift meeting and brief coverage coverage
- Pubworx
- Briefing process for all new launches and changes (2 week lead time)
- Product
- Execution and management of journey campaigns
- Working with the site team to coordinate launches and clones
- Working with the product team on all QA
- Analytics
- Managing performance and updating daily / weekly trackers with results
- Making constant optimizations based on results
- Working with central analytics on all mode / GA reporting
- Pulling platform level data
- Campaign turnaround time
- Internal communication with site/ product
- Access to internal tools
- Client priority (vs multiple accounts)
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