What are the responsibilities and job description for the Performance Specialist, SMB position at Twitter?
Company Description
Who We Are:
Twitter is what’s happening and what people are talking about right now. For us, life's not about a job, it's about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we'll do what's right (not what's easy) to serve the public conversation.
Twitter’s Self-Serve Ads team is focused on building and scaling our self-serve advertising business through a combination of data and engineering, marketing, customer acquisition, and customer service. Our Customer Success team provides best-in-class support for our most valuable self-serve advertisers, increasing retention, revenue, and satisfaction.
Job Description
What You’ll Do:
As the Performance Specialist on the team, you'll be at the core of delivering value to our clients through their Twitter ads accounts. You'll be a digital-savvy & data-hungry platform expert. You know your CPIs from your CPAs and can advise on when a click is a better KPI than reach.
You'll work with your colleagues across the Customer Success team and with clients to activate and onboard clients and provide the best advice on managing performance campaigns. Your advice will cover the whole campaign journey from getting clients set up for success, offering optimization support and reporting back on KPIs and goals.
Prospect, pitch, onboard and activate new performance advertisers to Twitter
Manage several hundred customers through email and phone support
Educate and consult to demonstrate how to use Twitter’s advertising products, best practices, how to develop effective campaigns.
Leverage client relationships, proactive recommendations and product knowledge to retain and grow revenue within your accounts
Maintain ownership and comprehensive knowledge of your accounts and opportunities
Identify proactive opportunities within your account set to provide suggestions that will increase customer satisfaction and revenue
Regularly communicate our business priorities to drive ongoing, meaningful conversations
Execute, optimize, and analyze advertising programs using internal tools and dashboards.
Troubleshoot and resolve issues in a timely and productive manner, identifying and implementing process improvements
Staying on top of the latest trends, product updates, industry/regional updates to proactively share with your clients
Mentor and onboard new team members
Collaborate cross-functionally across the SMB team to improve entire customer life cycle
Qualifications
Excellent verbal and written communication in English and comfortable with online communication tools
A passion for technology and problem solving
3-4 years of sales or customer facing experience
Digital advertising industry experience is highly preferred.
Experience with managing performance ads products and scaling performance campaigns
Experience in working with brands and advertisers on outcome-based media buying
Comfortable with communicating a variety of campaign measurement methods and results, attribution models, and optimizations
Experience using Salesforce CRM tool preferred
Ability to work quickly and accurately in a fast-paced, deadline driven environment
Highly self-motivated, organized, focused, and able to adapt to an ever-changing environment
Ability to multi-task, prioritize among many demands and work with minimal supervision
Exceptionally resourceful, data driven, technical, proactive and curious
Innovative in coming up with new ideas and new ways to put them to action
Takes initiative and follows through on tasks, projects, and feedback
First to try new things and provide actionable feedback
Solution-forward and ability to think several steps ahead
Additional Information
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
