Digital Marketing Tagging Manager

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

The candidate will work with internal partners and agency partners on the tagging strategy and implementation of various marketing analytics tags within our tag management system. Responsibilities include leading 3rd party marketing tagging requirements discussions between the agency(s) and the internal marketing teams plus testing and monitoring tag activity to ensure proper measurement and privacy compliance. The role will also support maintaining and updating all media tag documentation and tracking tools as well as supporting the governance of tags across sites. The candidate will own AppsFlyer and work closely with Compliance and Risk Teams for tag approvals and auditing.

Preferred Skills/Experience:

• Bachelor's degree in a related field, or equivalent work experience.

• Six to eight years of experience working in digital marketing and analytics.

• Experience leading 3rd party marketing tagging discussions between the agency and internal marketing teams.

• Knowledge of tag management systems like Tealium, GTM, etc.

• Experience reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites.

• Liaison with Marketing Agency(s) and Tagging implementation team to ensure accurate data flow between teams.

• An understanding of media vendor tagging and procurement (3rd party tags).

• Experience using Appsflyer to support digital marketing campaigns and reporting.

• Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.).

• Proficiency in MS Office Suite, specifically Excel and PowerPoint.

• Experience and understanding of Adobe Analytics & Workspace.

• General understanding of marketing channels and tactics.

• Experience with Microsoft Teams, Jira and/or Confluence.

• Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment.

• Tagging solution experience within an agency environment.

• Knowledge of setting up ObservePoint audits.

• Must have keen attention to detail and strong organizational skills.

• Must be an excellent, detailed communicator (verbal & written) who is able to disseminate information across a wide variety of expertise levels within external & internal groups.

• Should have a project manager mentality and enjoy that type of work.

• An inquisitive mind who likes to stay up-to-date on the latest trends as they relate to your industry and expertise.

• Someone who is always looking for efficiencies and better, easier ways to achieve goals.

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $116,280.00 - $136,800.00 - $150,480.00

Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.