Specialist - Unbranded Sales

Description:    

The Unbranded Fuel Sales Representative is responsible for developing and implementing a successful sales strategy which drives unbranded volume and margin growth of client’s portfolio of wholesale product lines – gasoline and diesel fuel. Develops and builds lasting relationships with customers and prospects to generate current and future sales growth.

Responsibilities

Prospecting & Sales

• Establish and build a regional wholesale unbranded fuel business to fuel retailers, distributors, jobbers, resellers, truck stops, etc.
• Meets or exceeds sales and margin budget goals and market plans
• Obtains new accounts by planning and organizing daily work schedule to make inside sales calls on existing or potential customers / prospects
• Make formal and informal sales presentations
• Develop and implement effective sales strategy
• Manages CRM pipeline of prospects and executes daily contact within the system. Create and maintain strong sales pipeline with detailed information as to number of potential and qualified prospects/opportunities, status and next steps
• Understands customer needs and requirements, discusses current client solutions and product offerings, to effectively utilize these offerings to fully serve customers and improve position within customer base. 

Supply Logistics, Optimization, and Problem Solving

• Performs administrative functions to complete sales cycle (daily pricing, forecasting, reporting, customer database maintenance, correspondence, communications)
• Monitors competition by gathering current marketplace information on pricing, products, new products, marketing and techniques, etc.
• Ensure accuracy of invoices
• Works with Accounting Manager to coordinate efficient setup process and ensure transactions are billed correctly
• Track daily fuel loads and supply allocations (if applicable) to ensure optimal liftings
• Keeps management informed by maintaining and submitting activity reports and market plans

Relationship Building and Relationship Problem Solving

• Develop existing and establish new business relationships with current or target customer organizations
• Develop a clear strategy to communicate with customers in a timely manner
• Take leads and build relationships that translate into business
• Address relationship problems (credit issues, payment problems, supply outages, etc.) in a way that maintains the relationship while maintaining company standards
• Develop and maintain marketing and account plans to identify and monitor opportunities. Plans include but are not limited to assessment of current state of account; share of wallet; competition within the target; key decision makers; overall fuel budget; issues and challenges within the target and within the customer's marketplace; current solutions, technologies and products; opportunity for new product and service offerings; and action plan to optimize spend potential throughout the assigned account