What are the responsibilities and job description for the APLM, Run position at Under Armour?
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Position Summary
The Associate Product Line Manager (APLM) for Run and Track & Field Apparel will be given an opportunity to be part of a rapidly growing brand. In this role of APLM for Run and Track & Field Apparel, you will contribute to the product creation efforts which include line planning and the commercialization of Run and Track & Field Apparel. You will be responsible for creating insightful and impactful product briefs, analyzing consumer and competitive trends in the market. You'll also work with the product creation team to create impactful presentations to sell-in the product at the appropriate gates and be responsible for ensuring the accuracy of the catalog and other sales tools.
Essential Duties & Responsibilities
- Build the product line and help carry the process from concept to commercialization. Assist in building the brief and communicate the vision to cross functional partners. Work with design, development and sourcing through the fit and development process to deliver great product that hits margin targets and the numbers
- Data and systems management. Oversee, manage, and ensure all systems data are up to date and input on time
- Develop business acumen. Partner with planners, merchandisers, sales, and PLM/Director to develop strong understanding of the numbers. An APLM should be able to analyze and articulate information around bookings, sales, and trends to inform future line plan decisions
- Connect with the Athlete. Work with, observe, and gain crucial athlete insights informing and influencing product. Be knowledgeable on the market landscape and the competition
- Assist PLM to outline and manage seasonal business plans to include growth opportunity based on product range (styles/skus), price positioning, channel distribution, delivery launch and flow through
- Have detailed knowledge of the product in your area – keeping record of fabric, trims, fit, costing and approval timelines pertaining to each style
- Assist in product presentations internally and externally
- Responsible for data entry into Trasix/Armoury, and other related systems.
- Other responsibilities may be assigned as needs of the business change.
Qualifications (Knowledge, Skills & Abilities)
- Strong presentation, organization, project and time management, collaboration and influencing skills. Team Player Attitude
- Customer Service orientation, problem solver, obsessed with quality.
- Preferred experience managing Full Product Life Cycle
- Strong Communication and Collaboration skills
- Ability to mine consumer insights & translate into product solutions
- Ability to multi-task across categories and functions
- Exceptional organizational skills and attention to detail
- Experience in high school, club, and/or collegiate Track & Field
Education And / Or Experience
- Bachelor’s Degree
- Minimum 1-3 years of product line management experience or related work experience
- Project management, product marketing and/or Consumer insight experience
Other Requirements
- Ability to travel domestically and internationally (5-10%)
- Proficient in Microsoft Office Suite
Relocation
- Relocation may be provided up to a certain amount
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
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