What are the responsibilities and job description for the B2C Creative Lead position at UNiDAYS Ltd?
*this role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion.
The role in a nutshell
As a Creative Lead, expertise to deliver and drive stunning creative solutions in response to marketing and other channel briefs is essential to this role. Reporting through to our Associate Art Director, you will be responsible for leading creative campaigns to support our marketing activities, targeting our student audience.
Working with authority and professionalism, the role works with the Associate Art Director, Copywriters, Localisation and the Creative Services team and other business area managers, to delegate tasks, and offer advice and feedback to your team members.
This role takes on the responsibility of line managing other designers in the Creative team and ownership of specific workstream(s) that ladder up to the Team/Business objectives or a specific business unit.
Developing your team's creative capability through leadership and inventive concepts, your aim is to set UNiDAYS creative and campaigns apart from those of our competitors. You will ensure high quality and attention to detail whilst displaying expertise, maturity and a cool head under pressure.
Day to day responsibilities
- Producing excellent quality creative campaigns and projects. Executing across a range of diverse channels Globally - delivering on business objectives.
- Produce strong commercial designs throughout desktop, mobile, digital marketing
and social channels. - Maintain consistency and quality across all deliverables when reviewing and approving art, layout, and design across owned and all other digital and social platforms (organic and paid social), OOH and experiential.
- Lead and be an active contributor and direct ideation, concept and design stages of all campaigns working closely with the our Copy team
- Cross functional collaboration with relevant internal and external stakeholders and departments
- Encouraging others to share and explore their ideas.
- Passionate about maintaining high creative standards and ensuring only the best work is released to the clients.
- Conducts complex, important work under minimal supervision and with independent judgment
- Contribute creative solutions and innovations that strengthen the UNiDAYS position in region
- Start to apply to strategic thinking and provide relevant direction to team and processes, can identify priorities and issues and works with team members to set the team up for success.
- Conducts regular, meaningful 1:1 reviews with creative line reports, to assess and plan performance motivating them to keep morale and performance high
- Put the customer at the heart of everything, encourages team/colleagues to respond to customer needs personally and genuinely.
- Works to create a team spirit and identity amongst the team.
- Strong Commercial awareness - you’ll generate innovative yet commercially-viable concepts and solutions.
What we need from you
Who You Are
- Conceptual thinker
- Confidence to delegate tasks and give feedback
- Excellent problem-solving skills.
- The ability to keep a cool head and meet deadlines and lead others to do the same
- Excellent written and verbal communication skills.
- Excellent communication skills
- Ability to think strategically within the creative arena and guide others to do so.
- The foresight to put themselves in the shoes of the user.
- Self-motivated.
- Work well under a pressured, fast-paced environment and meet deadlines
without losing quality. - Confident team managing and leadership skills.
- An active interest in emerging design trends to influence work and other designers
- Excellent eye for detail.
- A flexible attitude and a good team player.
What You Have Done
- Extensive experience within a creative role.
- Have an agency background or led a National/Global in-house creative team
- Expert in creative delivery of print and digital design for omni-channel campaigns
- Experienced collaborator - working with designers, marketing, UX, UI, Engineering and copywriters
- Have previous experience managing creative team members
- Strong understanding of interpreting and challenging client briefs
- Excellent conceptualisation & visual communication ability with the ability to scamp and sketch out digital solutions
- Expert understanding of creative design, typography and digital/design standards
- Highly skilled in leading creative teams, brainstorm and ideation sessions and directing creative execution
- Ability to think creatively against demanding deadlines with acute attention to detail
- Regularly delivered ROI across a wide range of campaigns
- Have delivered projects across multiple countries within EMEA
Technical Skills:
- Expert knowledge of Adobe CC. e.g. Indesign, illustrator, After Effects and Photoshop.
- Print and Digital platform execution experience
- Proficient in Google Suite
Perks
We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world’s largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity and sales. You’ll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UK’s Best WorkplacesTM for Wellbeing and UK's Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.
We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That's why we're pleased to offer all employees full access to our comprehensive benefits package.
Our perks include:
- 25 days holiday per year increasing with length of service, plus flexible bank holidays
- Competitive salaries
- 4pm finishes every Friday
- Company bonus scheme
- Company pension scheme
- Private health insurance (Vitality)
- Income protection policy
- Life assurance policy
- Employee Assistance Program
- Enhanced parental leave pay
- Core hours with flexibility around how/when you manage your time
- Regular team building activities
- The latest tech and hardware will be supplied from day one
- Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
- Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.