Marketing Director

Marketing Director

Payce, a high-growth startup in the card-linked rewards space, is seeking a Marketing Director/Manager who will be responsible for shaping and executing both direct-to-consumer and partner marketing campaigns.

Responsibilities:

New Member Growth –

• Drive new memberships to the platform via marketing directly to consumers (B2C) and Channel Partners (B2B).
• Partner with Unifund Sales team in developing programs to promote the Payce platform as a tool for debt recovery in the Credit Issuing and Debt industry.
• Develop multichannel and segmented marketing strategies in communicating the platform benefits to a wide variety of consumers.
• Design, build, and maintain a social presence in conjunction with our media agency using paid and organic media.
• Develop a multichannel nurture strategy to grow leads into conversions.
• Plan and execute web, SEO/SEM, database marketing, and email marketing campaigns that include custom landing pages and creative content to drive new-user funnel.
• Measure and report performance of all digital campaigns against business goals, KPI’s and data to support our sales pipeline.
• Monitor and explore our competitive set for customer approaches and ideation to support marketing our unique selling proposition.
• Identify conversion points in the user journey, including drop-off points, and optimize user funnels.

Retain & Grow Earned Rewards for Existing Member Base –

• Nurture existing membership to increase cash back rewards and engagement with our merchant offerings. This will comprise segmented initiatives directed to members earning rewards for cash back and/or to paydown debt.
• Implement direct to member retention and cash back rewards growth strategies utilizing communication channels such as: Emails, push notifications, text marketing, voicemail drops, and other potential communication avenues for member retention and maximization of platform usage.
• Oversee growth strategies in the utilization of our D2C app.
• Ideate/create, develop, coordinate and execute campaigns in concert with merchants and other cash back providers.
• Plan, execute, and measure experiments, A/B tests, comparative analyses, and surveys to better optimize member engagement, generation of cash back rewards, pay9ing down debt and media effectiveness.
• Work with partners in multiple verticals, including financial, nonprofit, e-commerce, credit issuers, debt buyers, collection agencies and other industries to roll out and maintain marketing initiatives for their private-labeled reward program.

Knowledge, Skills and Abilities:

• Bachelor’s degree, Masters degree, or commensurate marketing experience.
• Experience in a startup environment.
• Experience with loyalty marketing in the e-commerce space with proven expertise in marketing, preferable in an e-commerce or fintech startup.
• Utilize cost analyses, KPIs, financial modeling, data reporting, and budget management in the performance of their role.
• Experience in working with Creative, Digital and Marketing Agencies in managing campaigns and initiatives.
• Familiar with digital reporting tools, including Google Analytics / Firebase, Google and Meta ads, attribution analytics, and click analytics such as Kochava.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Mastery of Adobe Creative Suite including Photoshop for in-house creative.
• Understanding of Mailchimp campaigns, integrations, campaigns, and user management / segmentation.
• Work Location: Hybrid.

We recognize that candidates provide a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to the responsibilities and qualifications indicated above, please consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Unifund CCR, LLC is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Job Type: Full-time