Sr. Manager, Social Media

Unilever
Briggs, CA Full Time
POSTED ON 3/19/2023 CLOSED ON 3/19/2023

What are the responsibilities and job description for the Sr. Manager, Social Media position at Unilever?

Sr. Manager, Social Media
West Hollywood,CA
Sr. Manager, Social Media
Hourglass Cosmetics is a vegan and cruelty-free brand that exists at the revolutionary intersection of science, beauty, and luxury. Established in 2004, Hourglass is known for its breakthrough formulations, technological innovations, and unwavering commitment to reinvention. Named one of the most innovative beauty brands by Fast Company, Hourglass is sold in 32 countries and over 1,000 premium doors including, Bergdorf Goodman, Sephora, Nordstrom, Neiman Marcus and Space NK. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website: hourglasscosmetics.com.
SUMMARY:
Hourglass Cosmetics is seeking a highly motivated and proactive Sr. Manager, Social Media to lead and build innovative global social media campaigns that drive best-in-class consumer experience and engagement. We are looking for an experienced and creative individual with a genuine passion for cosmetics, our brand purpose and positioning as a cruelty-free luxury brand.
RESPONSIBILITIES:
Manage the short and long term planning, strategy, and execution of Hourglass organic social activity across all platforms Instagram, TikTok, Facebook, YouTube, and Pinterest
Maintain a cross-platform posting calendar aligning with key marketing initiatives
Guide tactical implementation and deployment of social media activity across platforms
Assume full ownership of a campaign / product launch across social platforms seeing through all project phases including concept, briefing, launch, asset delivery, deployment, recap
Develop creative solutions that elevate the brand, build awareness, and drive engagement on social
Generate creative briefs with research-driven strategic recommendations and guide creative team on best practices through content creation process including concept, asset delivery, and deployment
Partner with influencer team on strategic recommendations that support key social and brand initiatives, build community, and impact organic growth of Hourglass channels
Monitor social channels and community management process providing editorial guidelines for moderation, troubleshooting with customer service, and/or elevation of communications as needed
Measure social performance generating regular recaps and translating learnings into actionable insights for growth to be shared across departments
Act as the eyes and ears of the brand on social identifying trends across social, beauty, and creative to adapt to Hourglass brand in real-time
Drive social innovation and remain on the forefront of emerging platforms and new platform tools
Build audience acquisition plans and growth strategies specifically for TikTok
Identify unique ways to increase brand affinity, engage with fans, and build social community
Work closely and collaboratively across influencer, brand, creative, paid social, and retail to align on key initiatives, champion social-first ideas and orchestrate global integrated activations
Report into the Director of Social Media working alongside a Social Media Coordinator to cycle between owning campaigns from concept through fruition
Qualifications
5 years in social media marketing
Experience within the beauty or luxury space preferred
Experience building and executing social marketing campaigns and calendars
Understands platform best practices and up-to-date design needs/restrictions across social
Proficient in social management and analytics tools such Dash Hudson, Sprout, etc
Experience using data and metrics to measure impact and influence future strategies
Thinks strategically and stays on top of tactical execution
Excellent oral and written communication skills
Has relentlessly high standards
Ability to own campaigns for ideation through launch and sustain
Must be able to work from Corporate Office at least 60% of the time
The expected base salary range for this position is $92,000 to $115,000 per year. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.
This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.
Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at 310-392-7799 or careers@hourglasscosmetics.com.
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.
Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law. Job Ref: 140226
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