Supervisor, Mkting Digital Communications - Remote

Job Summary

This position supports the development of digital communications plans and coordinates the execution/optimization of those plans to reach target audiences against UPS Healthcare’s business objectives.

The incumbent works closely with a variety of stakeholders and support functions including healthcare marketing, digital communication channels, and agency partners to ensure communications are business aligned, deliverable dates are met. The role supports the development of presentations, insights, recommendations, and results to socialize plans and outcomes with senior management/stakeholders.

Responsibilities 

• Demonstrates responsibilities which include asset management, social media planning and content creation
• Oversees governance, research, guidance, enforcement, and even tool development to collect the division's assets
• Creates efficient systems for naming, storage and maintenance of the usage rights of the related files
• Manages and monitors the access and use of digital assets, ensures brand consistency, compliance, and copyrights
• Coordinates with agency resources and publishing team to generate, edit, publish and share engaging social media content daily
• Designs and implements social media strategy to align with business goals
• Supports the development of digital campaign plans to ensure communication activities are developed and executed to support business revenue goals
• Suggests and implements new features to develop brand awareness, like promotions and competitions
• Supports strategy sessions with internal stakeholders and communications staff members align content to business objectives
• Edits, proofreads and improves deliverables
• Liaises with content writers and graphic designers to ensure brand consistency
• Optimizes content according to SEO

Preferences

• Possesses strong communication (verbal/written) skills with attention to detail and ability to manage multiple priorities in their day-to-day tasks
• Displays knowledge of digital marketing, social media, and email communications
• Proficient with Microsoft Office Suite (Access, Excel, PowerPoint, and Word)
• Displays ability to make clear and concise presentations
• Demonstrates an understanding of marketing tactics, storytelling, design thinking and effective deck building
• Experience in Healthcare industry

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law