Job Posting for Generalist, Marketing at United Regional Health Care System
Summary Of Essential Functions
As a Marketing Generalist within our healthcare system, you will play a pivotal role in crafting and executing strategic marketing initiatives that enhance our brand presence, engage our diverse audiences, and drive measurable results. The Marketing Generalist will collaborate cross-functionally to amplify our passion for excellence. This role offers an exciting opportunity to immerse yourself in the ever-evolving landscape of healthcare marketing, where creativity meets strategy to make a positive impact within our organization.
Educational Requirements
High school diploma or equivalent required
Bachelor’s degree in marketing, business communications, or a related field strongly preferred
Must be able to communicate exceptionally well in English, both verbally and in writing
Licensure and Certifications
Not applicable
Knowledge/Skills/Abilities
Meticulous attention to detail
Excellent communication skills with department team, other employees, and external partners
Positive outlook and strong work ethic
Self-motivated with a learning attitude and a sense of urgency
Ability to work in a team environment
Strong organizational and independent project management skills; capable of handling multiple tasks with competing priorities under minimal supervision
Strong analytical/problem-solving skills and ability to think critically and exercise independent judgment and discretion
Ability to accept critiques and direction
Technologically savvy
Knowledge of Word, Excel, and other Office 365 products
Must have strong creative and professional writing skills
Basic understanding of graphic design, photography and videography required; experience preferred
Physical Requirements
Primarily works the day shift; may be required to work other hours as needed, including occasional evenings and weekends
May be expected to lift over twenty-five (25) pounds
Ability to distinguish between numbers and symbols
Hand-eye coordination and manual dexterity with substantial movement of wrist and/or fingers
Walking and climbing to accomplish tasks
Corrected vision and hearing to normal or near-normal range
Extended periods of sitting and/or walking depending on specific duties
Duties and Responsibilities
Write, edit, proofread, and repurpose content marketing deliverables (e.g. – collateral, web pages, etc.)
Collaborate with internal stakeholders and external partners, such as vendors and agencies, to ensure alignment and consistency in messaging and branding across all marketing channels
Support the creation of graphics and basic design/layout of materials
Assist in photography and videography projects for internal and external audiences
Perform support duties including, but not limited to, database management and maintaining marketing materials
Performs all other tasks/responsibilities as necessary
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