Search Engine Optimization - SEO - Specialist - Remote

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us and start doing your life's best work.(sm)

The Search Engine Optimization (SEO) specialist manages all search engine and marketing activities related to content strategy on our public provider portal, UHCprovider.com (UHCP). This person manages all search engine campaigns to maximize ROI. 3 main areas of responsibility include: On-page (anything on UHCP), Off-Page (anything digital outside of UHCP that helps with strategy) and Technical (technical improvements to search rankings). 

The SEO specialist works with Product, Marketing and Content teams to improve the appearance and performance of the website to enhance the quality and quantity of traffic. This role is responsible for ensuring website visitors are successful and can quickly and easily accomplish their intended tasks. The SEO specialist monitors and refines internal search, fixing content gaps and tweaking to improve relevancy. 

You’ll enjoy the flexibility to work remotely* from anywhere within the U.S. as you take on some tough challenges.

General Responsibilities:

• Manage and support the strategy and day-to-day execution
• Collaborate with cross functional teams to strategically develop plans that align with the integrated marketing campaigns and promotions
• Completes content audits on UHCprovider.com to ensure content is optimized and up to date
• Coordinates with Product, Provider Marketing to refine and optimize Coveo search results through weekly maintenance efforts
• Partner with Analytics to understand performance trends
• Helps maintains Digital Asset Management tool in AEM, ensuring that it is organized, updated and reflects the brand

Primary Responsibilities:

• Use analytics data to evaluate SEO, prioritize issues and develop improvement strategies
• Maximize search engine content discovery
• Investigate and improve individual Page/Product search engine performance
• Provide SEO requirements for new project work
• Perform SEO site audits to ensure the quality of implementation
• Optimize internal search engine using metrics and analysis of search behavior
• Analysis: Ability to review analytics data and to draw insights and conclusions. Use of Google Search Console and similar alternative data sources for keyword and ranking analysis

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• Undergraduate degree or equivalent experience
• 2 years of SEO: Experienced at implementing SEO strategies, with skills including redirects, spider control through robots.txt, tagging, site maps, content optimization
• 5 years experience with B2B, digital product, project management
• Experience in Adobe Experience Manager (or similar CMS), Siteimprove, Coveo, Microsoft Word, Excel and Power Point
• Web technology: A good understanding of basic web principals such as HTML, CSS, accessibility, forms, iFrames, URL and domain structure, and understand UX and content management systems
• Proficiency in data visualization ranging from simple excel graphs, through to dashboard construction (e.g., tableau). Demonstrated experience manipulating/combining data from multiple sources to provide actionable information        
• Proven analytical and problem-solving skills, as well as the ability to understand and interpret complex data sets

Careers with UnitedHealthcare. Work with a Fortune 5 organization that’s serving millions of people as we transform health care with bold ideas. Bring your energy for driving change for the better. Help us improve health access and outcomes for everyone, as we work to advance health equity, connecting people with the care they need to feel their best. As an industry leader, our commitment to improving lives is second to none.

California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington residents is $67,800 to $133,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives. 

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.



Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.