Surest Digital Marketing Strategist - Remote

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us and start doing your life's best work.(sm)

Surest is looking for a skilled and results-driven digital marketing strategist responsible for planning, developing, implementing, and managing the overall digital strategy. Reporting to the Assoc. Director of Marketing Operations, this individual will build a cohesive content and channel strategy in partnership with the content team. These strategies will be focused on our digital channels, such as our owned websites, social media, email, paid search, display, paid media campaigns, and reporting.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

Build, plan and implement the overall digital marketing strategy
Stay up to date with the latest technology and best practices to share and educate the marketing team
Partner with vendor partners and the internal marketing team to manage digital campaigns including but not limited to email, landing pages, creative, and advertising across B2B, B2B2C and B2C audiences
Provide input and recommendations on social media strategy and execution, working with content strategy team
Lead, define and design demand campaigns for the sales organization
Lead our teams in A/B campaign testing to trial new ideas for effectiveness. Incorporate learning ongoing to continue to test, learn, ideate, and build for the future
Partner with internal teams to continue to refine and optimize Surest.com to be a best-in-class experience
Working collaboratively with product, partner to create optimal experiences on the Surest app and site
Continue to refine and optimize Surest landing pages for optimal performance, contributing to overall goals
Proactively manage, identify, and address campaign performance issues and facilitate resolutions to problems when discovered
Monitor KPIs and set up mechanisms to measure multiple campaigns across many channels. Reporting campaign results and make recommendations for improvements
Use analytics and best practices to incorporate SEO, conversion goals, and optimized user experience into digital content and tactics across all digital channels

Strategic Skills:

Assist in development of integrated marketing plans, leading digital strategy focused on moving consumer through funnel to conversion
Represent digital channels in cross-functional task forces and planning/action meetings
Align with internal teams to champion best practices in digital marketing and establish benchmarks for measuring success of digital marketing programs and tactics

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Bachelor's degree
4 years of digital marketing experience
3 years creating and executing digital strategies for website, paid, and/or mobile channels with expertise in Google Analytics, Google Ads, Microsoft Ads, Paid Social (LinkedIn, Facebook, Twitter) and demand-side platforms
3 years of experience strategizing, building and optimizing campaigns in collaboration with the team
3 years of experience in digital marketing channels such as email marketing, social and SEM

Preferred Qualifications:

Experience working with vendors and agencies on creative and technology
Experience in a fast-paced environment
Extensive experience with digital marketing technologies, Marketo, Braze, Contentful, and Salesforce
Solid working knowledge of HTML, CSS
Demonstrated exceptional verbal, interpersonal and written creative skills
Proven self-starter, who can work independently and proactively to resolve issues, take ownership of tools, processes & reporting

Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

California, Colorado, Connecticut, Nevada, New York City, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York City, or Washington residents is $85,000 to $167,300. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

•All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.