Digital Marketing Manager

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Do you want to use your skills and talents to make a lasting difference in the world? The Salvation Army is the fourth largest charity in the United States and is an international organization based on Biblical principles created to help people in need. We are mission-driven, diverse, collaborative, and focused on positive results for people. Join us in making a difference.

The Salvation Army Midland Division has an immediate opening for a Digital Marketing Manager This is a full-time position that offers a salary range of $55,000-$65,000 per year depending on education and experience.  We offer a great benefit package with a low-cost low deductible insurance, a great Dental/Vision/Hearing plan and a company funded pension which is offered after 1 year of employment.  We also offer generous time off which includes 14 paid holidays, 12 sick days per year, (6 of them can be used at your discretion) and an additional day off as a floating holiday.

Job Objective

This position is expected to advance and support the Mission of The Salvation Army. This position manages the website and has primary responsibility over social media and online communication efforts, as well as having the ability to create and provide design layouts for web, digital, print, and collateral materials. This position may also require the need to do some travel throughout the Midland Division. Position is expected to comply with and meet The Salvation Army, Federal, State and Local policies, and standards.

Essential Functions

• Manage a comprehensive online communications plan that expands our online fundraising and communication initiatives for donors and new donor acquisition through e-mail and online fundraising.
• Create and implement a proactive annual social media strategy to leverage communications efforts and support overall marketing efforts.
• Keep abreast of social media/digital best practices and monitor peer institutions’ social media and connected device presence. Identify threats and opportunities in the social media and digital space. Provide benchmarks and analyze data from social media initiatives to inform future communications planning and other decision-making. 
• Participate in online conversations that surround the Army’s content and brand, answer comments, and serve as mediator when necessary. Create content for feeds on various social media platforms. Conduct keyword research. Optimize tags on the Army’s feeds, sharing sites like YouTube/Flickr and search engines. 

• Design, update, manage and regularly evaluate the website for the Midland Division Headquarters relying on information provided by the content creator, communications manager, development director and corps officers.
• Work with Corps and DHQ departments in approving, overseeing, and developing all social media sites and maintain access to same.

• Research marketing trends, identify opportunities for website improvement, make recommendations for enhancements, stay abreast of customer needs and technological advancements. Provide regular and special reports of web and media-related activities as requested.
• Create and maintain a mobile communications initiative that encourages mobile giving, preparing of content for distribution of SMS messages and upkeep of mobile database.
• Handle Online Red Kettle and other programs through Classy.
• Create online appeal pages and monitor performance of each appeal.
• Recruit and supervise student interns and/or volunteer.
• Be prepared to respond to unanticipated photography or media needs in the case of an emergency, disaster, or other unscheduled needs.
• In cooperation with Content Creator, oversee project work of the Website, digital, print, and collateral initiatives in a timely manner for completion of assignments that support and enhance the development department goals and strategies.
• Participate in regular team meetings to review goal status.
• Maintain confidentiality and comply with Safe from Harm guidelines.
• Maintain positive work atmosphere by behaving and communicating in a manner that fosters good relationships with clients, co-workers, and supervisors. This includes, but is not limited to, such actions as: resolution of conflicts in a professional manner, courteous treatment of staff, visitors and clients, respect of others’ property and person, and professional and appropriate communication to and about clients, co-workers, and supervisors.

Minimum Qualifications

• Related Bachelor’s degree and three to five (3-5) years’ work experience.
• Combination of training and/or experience considered.
• Demonstrated creativity and documented immersion in social media. Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Excellent written and verbal communication skills.
• Excellent proofreading skills.
• Good interpersonal skills.
• Ability to manage multiple tasks. Good organizational/time management skills.
• Basic photography skills.
• Knowledge of basic public relations principles and practices.
• Position must have a working knowledge of word processing applications.
• Willingness to work evenings and weekends as needed.
• Requires valid drivers’ license, reliable transportation, and pass TSA MVR check.
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 EEO-M/F/D/V/

The Salvation Army as a religious organizational is exempt from participation in federal and state unemployment insurance programs.

Salary : $55,000 - $65,000