Brand Manager

Brand Manager of Wake the Hell Up

Amazon Channel

Utica Coffee Roasting is seeking a Brand Manager of the Wake The Hell Up brand to join our dynamic team at Utica Coffee Roasting, Inc. You will be pivotal in optimizing our online business operations and delivering exceptional customer service. As brand manager, you’ll maintain all our sales touchpoints — website, online marketplaces, and aggregators — and oversee online sales, manage stock inventories, and optimize the overall customer experience.

A brand manager orchestrates all aspects of the e-commerce and brand strategy for the Wake the Hell Up brand. This role combines sales, marketing, technology, and management expertise to develop a plan that delivers customers a superior brand and shopper experience.

If you have a knack for marketing, love the ecommerce world, and have a passion for customer service, we welcome you to join our company.

Objectives of this role

• With focus on developing the Amazon our Amazon sales channel, you will develop and implement effective e-commerce growth strategies to identify and capture new customer base and business opportunities.

• Optimize end-to-end sales experience journey for our customers, from lead generation to conversion and post-purchase follow-up.

• Manage and maintain e-commerce platforms, including product listings, pricing, and inventory management.

• Enhance customer experience by working closely with other departments, such as marketing, content, and customer service.

• This role directs integrated campaigns to deliver increased conversion rates and overall order size, managing margin performance across a variety of product lines.

• Plan and execute the e-commerce strategy, working cross-functionally with teams to ensure quality assurance and timely publishing of all web content.

• Lead efforts to develop marketing material to support the brand and customer loyalty. Branded merchandise to support these efforts.

Responsibilities

• Conduct market research and analysis to identify potential prospects & products, conduct outreach, and build customer relationships to drive sales.

• Analyze data and generate reports to track e-commerce performance, identify trends, and make data-driven recommendations for improvement.

• Collaborate with cross-functional teams, including product development, marketing, and customer service, to execute online campaigns and promotions to attract leads.

• Monitor customer feedback, reviews, and ratings to identify areas of improvement and implement strategies for enhancing customer satisfaction and retention.

• Develop Facebook & Google Ad campaigns;

• Set and manage advertising budget; work with Finance to keep budget with 5-15% of overall revenue.

• Monitor Amazon shipment performance and IPQ (Igroup Presence Questionaire) scores

• Prepare a set marketing schedule for Amazon, Prime Day: Black Friday, and Cyber Monday.

Essential Functions

● Maintain Website Layout & Performance

● Develop Email Campaigns & Google Ads

● Ensure a quality customer experience from start to finish

● Create the structure for seamless product launches & sales events

● Maintain inventory levels across all platforms & monitor proper posting to Quickbooks

● Work on best SEO practices to ensure maximum visibility for our site overall

● Respond to all customer questions

● Update the website regularly based on industry best practices

● Maintain the look & feel of brand store on Amazon

● Control Amazon advertising spending through careful keyword monitoring

● Prepare deal events through Amazon for things such as Prime Day, BF/CM & more

● Monitor Amazon Shipment Performance & IPQ scores.

● Ensure a fun, memorable package opening experience for all Shopify customers

● Develop Facebook ad campaigns

● Use Google Analytics to give insight into needed website updates & customer behavior

● Identify industry trends that can be leveraged either in product development or advertising

Required skills and qualifications

• Experience in the e-commerce industry with a proven track record of driving online sales and achieving revenue targets.

• Strong expertise in managing product listings, inventory management, pricing strategies, and other e-commerce operations to optimize product visibility, customer engagement, and sales conversion.

• Solid understanding of e-commerce platforms, tools, and technologies, including online marketplaces, payment gateways, order management systems, and customer relationship management (CRM) software.

• Excellent analytical skills in analyzing data, conducting market research, and understanding customer behavior to identify trends and opportunities for growth.

• Great analytical mindset with an ability to use data to drive decision-making and present solutions for boosting online sales.

• Proficient communication skills, both written and verbal.

• Experience managing e-commerce platforms such as Shopify and Webgility

Preferred skills and qualifications

• A bachelor’s degree in e-commerce, digital marketing, business administration, or a related field.

• Experience with CRM and marketing automation platforms for customer segmentation, targeting, and personalized marketing campaigns.

• Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, or similar to track and analyze e-commerce performance metrics.

• Familiarity with online marketing tools, including social media advertising, email marketing, SEO and SEM.

• Ability to work collaboratively and take charge as a leader when required.

Job Type: Full-time

Pay: $20.00 - $22.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Microsoft Powerpoint: 1 year (Preferred)

Ability to Commute:

• Utica, NY (Required)

Ability to Relocate:

• Utica, NY: Relocate before starting work (Required)

Work Location: In person