Marketing Manager

The Marketing Manager will be responsible for marketing projects related to the development and implementation of innovative, integrated marketing plans designed to build local, regional, and national reputation and volume for key clinical specialties, as well as stewardship of the UVA Health brand. He/she is responsible for the disciplined planning and execution of these programs, on time and on budget, under the supervision of the Director of Service line Marketing and Associate Chief/Marketing. The Marketing Manager is a multi-channel marketing expert and responsible for coordinating these plans across traditional and digital platforms and in adherence to the organization’s brand strategy, inclusive of integration with UVA Community Health marketing. This position collaborates closely with the Enterprise Communication and Digital Strategy team members as well as service line leadership to develop and assess marketing strategies that advance business objectives and build UVA Health’s reputation across targeted geographies. The position also collaborates closely with UVA Community Health stakeholders to ensure system-level marketing coordination and drives strategy for local marketing needs. Manage a team of marketing specialists of various levels of experience Advance marketing efforts that elevate the awareness and reputation of the Health System, inclusive of UVA Community Health, ultimately optimizing volume and market share Responsible for UVA Health brand management; develop and socialize policies and procedures for brand, logo and name usage Manage ongoing UVACH brand integration and rebrand activity, including management and collaboration with external vendors and other employee teams as needed Manage development and coordination of data-driven UVA Community Health patient acquisition efforts that are unique to the UVACH markets, and oversee execution of local level marketing needs Lead annual US News campaign strategy and execution, including ongoing strategies to engage physician audiences to maximize reputation and referrals Research latest trends in healthcare marketing with an emphasis on digital engagement and acquisition to drive best practices across the team Evaluates marketing efforts and tracks progress towards preference and market share goals. Research and analysis may include: market share, market position, utilization trends, consumer perception and preference, market demographics and return on investment analysis Serve as strategic and operational lead on select departmental and organizational initiatives Advance standard work across the team of marketing specialists to achieve business goals with quarterly assessment of current approach to service line marketing Oversee annual budget planning and tracking Identify opportunities to improve team processes and efficiencies Work collaboratively with department staff to compile and report Return on Investment (ROI) data and methodologies Manages the budget approved for marketing activities contained in the marketing plan. Works with other staff-writing, design, web, etc. on development of marketing initiatives Ensures that materials adhere to the brand, design, and graphic standards of UVA Health. Other duties as assigned Position Compensation Range: $87,755.20 - $140,400.00 Annual MINIMUM REQUIREMENTS Education: Bachelor's degree required, Master's preferred. Experience: 7-10 years of marketing experience with progressive responsibility; hospital/healthcare marketing experience preferred; marketing agency experience desired. Licensure: None PHYSICAL DEMANDS This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs. The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information. The University of Virginia is an iconic public institution of higher education, boasting nationally ranked schools and programs, diverse and distinguished faculty, a major academic medical center, and proud history as a renowned research university. In January of 1819, the Commonwealth of Virginia’s General Assembly chartered what would become the University of Virginia. Entering our third century, the University has served Virginia, the nation, and the world by: educating responsible citizen-leaders; advancing, preserving, and disseminating knowledge; and providing world-class patient care. These responsibilities are enduring and continue to inspire our efforts. The UVA Health System is renowned for providing outstanding patient care, educating tomorrow's health care leaders, and discovering new and better ways to treat diseases. The UVA Medical Center and Physicians Group, School of Medicine, and School of Nursing are recognized for their excellence in patient care, education, and research. At UVA, we offer a rich collection of benefits, which have long been recognized and valued for their comprehensiveness and competitiveness in the market. In addition to a robust array of traditional benefits such as health care, time off, and retirement, UVA offers an array of other benefits and services to support faculty, staff, and UVA Health team members with their personal and family needs. We are committed to a policy of equal opportunity for all persons and welcome diversity in all forms. For more information on the University of Virginia and the surrounding area, visit our Why UVA and Why Charlottesville webpages