Vans Global Product Marketing Manager (Special Projects)

Join the Vans Family

As Manager, Global Product Marketing Strategy (Special Projects), your global marketing acumen, cultural connectivity and personal creativity will be instrumental in enabling our audience to further connect with the uniqueness and authenticity of the Vans brand worldwide. You will be leveraging targeted consumer insights to develop emotionally compelling messages, oversee the development of integrated global marketing strategies for assigned stories and empower regional counterparts in the execution of breakthrough product marketing campaigns for Vans’ energy projects.

Vans ® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined . We are Connected to our consumers and to each other. We are Inclusive . We are Expressive and Fun . Most of all, we are a family.

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.

Manager, Global Product Marketing Strategy (Special Projects)

How You Will Make a Difference

What you will do:

• Work with Sr. Manager to develop marketing strategy and tactical planning for seasonal product campaigns targeting elevated lifestyle consumers
• Work within the go-to-market process for seasonal consumer category product marketing initiatives; align with Vault, Classics and Apparel product teams on story selection, develop creative briefs and marketing plans, collaborate across marketing functions for plan development.
• Deliver best in class global marketing plans that are informed by and deliver against regional marketing priorities and expectations. You will work effectively with regional marketing stakeholders to ensure global objectives and strategies are executed in a regionally relevant way.
• Lead Drop List feature marketing planning and execution as well as Drop List story tactical implementation
• Leverage deep consumer insights to help identify seasonal key story opportunities and develop integrated product marketing campaigns across all marketing mediums
• Effectively presents ideas, plans and concepts for review and collaboration with internal cross-functional partners and external collaboration partners

How you will do it:

• Your cultural connectivity and passion for art, fashion and music informs new and exciting approaches to global storytelling for Special Projects
• Act as a cross-functional partner, driving alignment with stakeholders in merchandising, creative, and regional marketing, as well as at the Vans executive level.
• Synthesize consumer insights, regional insights, and business objectives into strategy, and make compelling creative briefs that set creative teams up to make best in class work.
• Be the consumer expert across Vans regions, know the global fashion, streetwear, and retail landscape first-hand.
• Your influence on how our brand, products and creative platforms come together digitally and in real life will unify the online to offline consumer journey.
• Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth. Additionally, you are inclusive and value differing points of view.

What success looks like:

• You will bring culturally relevant, emotionally-connected product stories to our targeted consumers
• You will help Vans achieve its near and mid-term product strategies and marketing goals.
• You will operate within Vans global go-to-market process ensuring materials are created, dates and deadlines met, so that Vans can effectively bring its products to market.
• It is crucial that your energy and work thrives in a planning culture. If you choose to join the Vans Family, you must share our vision of progressing global youth culture by empowering creative expression worldwide.

Skills for Success

• Years of Related Professional Experience: 5 years
• Educational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Strategic mindset and ability to understand, assess and problem solve
• Must have passion for and deep understanding of streetwear and lifestyle fashion. Industry experience is a must, global experience preferred.
• Deep understanding of all things digital marketing, especially use of social media platforms and mobile
• Experience working with creative teams
• Comfortable delivering presentations and speaking to large audiences

What we will teach you:

• Synthesizing insights into strategy and creative briefs
• External agency resource management
• Further develop your ability to communicate, influence, and build consensus among teams with a variety of priorities
• Generalist marketing with a broad, full-picture approach to marketing and merchandising

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities, and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?