What are the responsibilities and job description for the VP, Media position at VaynerMedia LLC?
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
What You’d Do:
- Finalize and present media objective and strategy documents for larger efforts and periodic quarterly and annual planning
- Looks for innovative and breakthrough ideas, approaches and solutions and opportunities to expand existing and sell new business to clients
- Manages negotiations for high value and/or complex packages
- Responsible for P&L growth, staffing, operations. Responsible for account(s) margin contribution health and stability with an eye towards growth across Vayner portfolio
- Develop and promote a vision and culture that team and clients can see and chart a clear path to achievement
- Position the organization as a center of expertise and influence in the industry
- Lead honest, robust and meaningful conversations and regularly give constructive and actionable feedback, specifically focused on developing top talent for future managerial roles
- Responsible for delivering annual reviews, including making promotion and merit based increase recommendations for team members in collaboration
- Deliver best in class holistic media strategies, inclusive of client KPI success and seeking to move the industry at large
- Pursue and vet emerging media opportunities; guiding team on priorities, and adjusting agency-level POVs based on changing market dynamics
- Contribute to industry dialogue, publications, and events adding unique perspective
- Build, maintain, and grow senior-level client relationships; serving as an executive sponsor and client advisor for multiple clients within the agency portfolio
What You’ve Got:
- A minimum 10-15 years of industry experience working within digital platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
- A proven track record of large-scale digital media proficiency across several platforms
- Fluency with analytics, attribution and measurement systems.
- Experience leading and managing growing teams
- Advanced written and presentation communication skills with the ability to command an audience's attention and displays an exceptional gravitas
- A proven understanding and expertise in brand strategy, as well as the social/digital space and how it integrates with the wider marketing mix for Fortune 500 size brands
- Ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.
- An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders
- A person that is well versed in media who can utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
- Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
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