What are the responsibilities and job description for the Director of SEO position at VELOX?
Job Description
The Head of Search Engine Optimization function at VELOX Media is critical to our mission to create a consumer-like, client-centric ecosystem of ROI-Focused optimization and integrated digital experiences. You’ll drive our global search engine optimization and link-building efforts for VELOX Media and its micro/enterprise clients. As an expert in search strategy, technical, and content, you'll enhance our current award-winning services, lead the vision for our next-generation service offerings and site, and build a roadmap for our future optimization.
Responsibilities:
- Increase organic traffic to VELOX Media client web properties by driving our current SEO and syndication team while continuing our successful global search engine optimization efforts.
- Create a performance roadmap for all clients to bring client key pages in compliance with best practice optimization standards that comply with Google.
- Give presentations and conduct workshops to align client digital leaders on key SEO initiatives and the impact of marketing initiatives on organic traffic value.
- Create an international partnership model with content-focused SEO partners and or agencies who can service pre-enterprise across regions and business groups.
- Collaborate with leadership other experts and digital leaders on complex SEO problems.
- Lead internal SEO roadmap and interlocks with sales/inbound/ and supporting teams.
- Drive inbound SEO programs across industry-focused company programs
- Enhance system and workflow to monitor and optimize SEO health of all client web properties
- Drive client SEO direction for major site changes, product launches, and design shifts
- Work closely with the analytics team to monitor traffic following Google algorithm updates and new client site and product launches
- Lead SEO vision for integration between headless CMS, Web DAM, onsite search, and overall website information architecture
- Partner with web design and development teams, balancing experience optimization for both for users and web crawlers
Qualifications
- 10 year’s experience in enterprise SEO for B2C & B2B
- Experience managing other SEO Digital Strategists, Analysts, and Syndication
- Expert understanding of SEO fundamentals and the latest updates to algorithms
- Deep knowledge of technical SEO, including on-site optimization, bot crawling and indexing, content structure, global site management, and Google Core Web Vitals
- Ability to translate between technical and non-technical partners and stakeholders and help to weigh the impact of technical SEO work on UI/UX
- Work samples or case studies demonstrating successful execution of SEO tactics and/or other digital marketing initiatives that have led to increases in website traffic
- Experience with third-party enterprise SEO tools and their integration into the digital strategy workflow
- Strong understanding of Web Accessibility Standards and effects on SEO UI/UX
- Experience using quantitative web analytics tools like Google Adobe and other related Analytics
- Executive presentation, speaking, and communication skills
- Creative thinker and innovative problem solver
Benefits
- Excellent compensation and benefits package
- Generous vacation and paid holidays
- Casual dress and frequent team-building events
- Health Insurance & 401k Options
- In-House Gym Personal Trainer
- Personal Training On-Site
- Kombucha On Tap!
What's our culture like?
We’re kind of like one big (or small depending on where you’re from) family. We like to work hard and have fun. We’re serious about getting it right and have a lot of laughs along the way. Accountability is huge for us because the buck stops here. We don’t make excuses. We’re persistent and persuasive, thrive on strategy, and "always striving for greatness" is the name of our game.
