The Regional Portfolio Marketing Specialist supports Regional Portfolio Marketing with regional product launches, including sales enablement and associated product marketing initiatives.
This role is critical in maintaining on-time, successful market launches and ongoing promotional strategies.
RESPONSIBILITIES
- Manage details around regional launches, including timeline, marketing launch materials, and sales enablement. When needed, alert responsible parties to near-term or missed deadlines and work with them on resolution in check-in meetings and other forums.
- Work closely with the Regional Portfolio Manager to ensure effective communication of launch details, including product differentiators and value propositions, to the marketing, sales, and Portfolio Marketing teams.
- Develop an understanding of Vertiv’s audiences, segments, verticals, buyer needs, and how Vertiv’s solutions answer these needs.
- Support Portfolio Marketing annual planning, launch strategy, and campaigns, as needed.
- Support the Regional Portfolio Manager in developing firm project timelines and lines of communication to support launch success.
- Provide up-to-date information and fact-based direction when needed to guide marketing launch teams' day-to-day activities.
- May work with project managers to ensure proper reporting is available to key stakeholders and track other data as needed.
QUALIFICATIONS
- Bachelor’s degree in communications, Marketing or a related field.
- Experience working in cross-functional teams.
- Project management experience a plus.
- Related market / industry experience desirable.
- Product management experience a plus.
Skills, Qualifications, and Knowledge
- Strong writing, communication, presentation development, and delivery skills
- Ability to gather and analyze data and communicate results and how the results influence actions clearly and succinctly.
- Ability to craft compelling sales enablement material that motivates, engages, and supports product sales.
- Ability to build relationships and promote two-way communication across functions to drive efficient transfer of knowledge and improved visibility of launches and product initiatives.
- Flexible thinker who can adjust to changing demands.
- Goal-oriented self-starter; comfortable with ambiguity.
- Process-oriented.
- Ability to keep pace in a high-output environment.
- Empathetic to buyers, customers, users, and sales resources.
- Highly collaborative, able to work across functional teams.
- Detail-oriented, well-organized, efficient with time management .
PHYSICAL & ENVIRONMENTAL DEMANDS
N / A
TIME TRAVEL REQUIRED
None, 10%, 25%, 50%, 75%)
The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.
OUR CORE PRINCIPALS : Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.
OUR STRATEGIC PRIORITIES
- Customer Focus
- Operational Excellence
- High-Performance Culture
- Innovation
- Financial Strength
OUR BEHAVIORS
- Own It
- Act With Urgency
- Foster a Customer-First Mindset
- Think Big and Execute
- Lead by Example
- Drive Continuous Improvement
- Learn and Seek Out Development
At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments.
With $5 billion in sales, a strong customer base and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.
Last updated : 2024-04-30