Marketing Lead

VGM & Associates is the nation’s largest and most comprehensive Member Service Organization (MSO) for post-acute healthcare including DME/HME, Respiratory, Sleep, Wound Care, Complex Rehab, Women’s Health, Home Modifications and Orthotics & Prosthetics providers. Over 2,500 providers with nearly 7,000 locations rely on VGM to connect them to valuable resources every single day.

Marketing Lead Summary

The marketing lead is an integral team member on the VGM & Associates marketing team. Through marketing and communication execution, social media support, event planning, and content writing, the marketing lead will push forward strategy for all communities, services, and programs. The marketing lead will need to meet with internal stakeholders and leaders and support creating comprehensive marketing strategy. To be successful in this role, the lead will partner with the creative director on executing marketing strategy.

This position will oversee a member of the marketing team to provide consistent communications to members including newsletters, emails, social posts, events, and special projects.

Responsibilities of the Marketing Lead

• Serve as primary contact to community, program, and service leaders
• Meet and collaborate with leaders to provide marketing strategy for VGM & Associates communities, services, and programs
• Oversee the marketing content strategist and provide leadership and support
• Partner with the marketing content strategist in planning and executing communications and creating marketing collateral
• Partner with our government and advocacy team to support marketing and content
• Collaborate with VGMA marketing team on new ideas, strategies, and concepts to help grow the VGM brand and increase leads.
• Provide social media oversight event posts, blogs, website content
• Support communities’ events by creating and managing project timelines and marketing projects for various events: CSMC, Medtrade, Heartland, LAH Builder’s Summit to name a few

*Other duties as assigned will include supporting the vendor side of VGM & Associates business

Qualifications of the Marketing Lead

• Bachelor's degree in marketing, business, or equivalent preferred
• Ideally 5 years’ experience in marketing and communications with emphasis on creating and executing strategy and content
• Experience in event planning and travel is preferred
• Ability to execute marketing plans with little direction
• Event planning, management, and marketing experience required.
• Solid working knowledge of relevant software such as MS-office (Excel, Word, and PowerPoint)
• Strong interpersonal, verbal, and written communication skills
• Highly organized with experience and success working in a timeline driven environment
• Ability to manage multiple projects at the same time with multiple deadlines
• Travel at times will be required of this role

This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate.

VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, pregnancy, national origin, disability, genetic information, military or veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.