Copywriter

About us:

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep and Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.

vineyard vines was founded on a state of mind that Every day should feel this good.

You don't need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't live an #EDSFTG life away from our desks - we bring it to work with us, too.

In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.

Our team is our family, and we'd never have grown to where we are today without them.

We're committed to building an inclusive team across all channels, departments and stores within our community. We hope you'll join us and see what the smiling pink whale is all about.

Overview:

We’re looking for a talented Copywriter to ideate and execute copy projects across all channels, including: catalog, e-commerce, email, outlet, promotional, social, retail signage, wholesale and special campaigns, as needed. The candidate will support the copy team by learning and maintaining the brand voice, delivering compelling, impactful copy that reinforces the 'Every Day Should Feel This Good' mindset for our customers, and serving as an extra set of creative hands to ensure projects are completed on time.

Key Responsibilities:

• Write copy for: seasonal catalogs, full-price emails, promotional campaigns, retail signage, paid social media, organic social captions and stories; vineyard vines OUTLET & retail locations; new store openings, custom and wholesale campaigns and select special campaigns as needed
• Take ownership of editing and uploading online product detail page copy (PDPs), including writing romance copy, copy editing, product naming, uploading information and regularly proofing vineyardvines.com for accuracy.
• Partner with merchandising, design and other cross-functional partners to gather key product info and inspiration on a seasonable basis
• Help strategize, brainstorm and bring new ideas to the table across social platforms
• Partner with copy and design teams to concept seasonal campaigns, research Real Good People and craft storylines to drive seasonal messaging across channels
• Ensure that all copy is engaging, inspiring and authentic to the vineyard vines voice
• Peer edit and proofread the work of fellow copywriters
• Stay up-to-date with current trends in the marketplace and pull regular copy swipe to share out with team

What you bring:

• Bachelor's degree in English, Journalism, Marketing or a related field
• Solid understanding of marketing, media and UX
• 5 years retail writing experience preferably in fashion and editorial
• Impeccable spelling, grammar and proofreading skills
• Ability to respond to feedback with a positive, results-driven attitude
• Knowledge of SEO principles and best practices
• Strong organizational, interpersonal, problem solving and presentation skills
• Ability to juggle multiple projects under tight deadlines and manage time appropriately

Every day will feel this good because:

• We have a fun-spirited entrepreneurial culture filled with truly “good” people
• We have flexible working hours and work from home days to accommodate your personal life
• We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
• We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance
• We have an onsite gym as well as health & financial wellness programs to keep you active
• We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar