Marketing Director, Diagnostics

Imagine a world where illness is optional. At Viome, our goal is to digitize, decode, and decipher human biology to prevent, treat, and cure chronic diseases and cancer. In order to enhance our understanding of the origin and progression of diseases, we use a systems biology approach combined with mRNA analysis and our state-of-the-art artificial intelligence platform. Our direct-to-consumer service analyzes gene expressions (mRNA) in order to provide individuals with health insights and precision nutrition to live a healthier life. This platform of ~300,000 samples enables us to enhance our understanding of human biology as a system in order to develop predictive biomarkers, precision diagnostics, and precision therapeutics to prevent and intercept chronic diseases.

Lead investors include Khosla Ventures, West River Group, Marc Benioff and Bold Capital Partners.

We are seeking a highly motivated Marketing Leader who will define and execute marketing strategies and tactics to develop our direct-to-consumer diagnostic product portfolio, starting with a new product launch (CancerDetect). Your goal will be to own the marketing strategy and execution for Viome Diagnostics products.

Responsibilities:

* You will own the marketing strategy and execution for Viome Diagnostics products with a key focus on customer acquisition. You will roll up your sleeves to execute effectively, find GTM fit, and iterate quickly.
* You will plan and launch CancerDetect directly to consumers. Collaboration with Performance and Lifecycle marketing teams will be key.
* Develop methodologies for allocation and optimization of budgets and bidding to increase sales volume and drive down customer acquisition costs.
* Manage an eight figure paid media budget as well as agency and partner resources.
* Understand the mechanics of customer journey, and conversion rates at each step of each flow, and develop tools, processes and campaigns to optimize conversion rates.
* Build multi-channel marketing campaigns together with your team to drive brand sentiment and user growth.
* Source and analyze market research, insights, and site data to understand consumer behavior & identify consumer insights to leverage in paid media.
* Monitor conversion funnels and analyze campaign performance on a daily basis and reporting to senior leadership on a weekly and monthly basis.
* Collaborate with marketing, product management, engineering, and data science to deliver on the growth plan.

Skills & Experience Required:

* You are an entrepreneurial, hands-on, data-driven marketing leader who is passionate about improving people's lives. You love all things growth, and get deep satisfaction from setting measurable goals and outperforming them.
* 5 years of Marketing experience at a successful DTC Diagnostics company. Consumer Diagnostic industry experience is vital.
* You should have hands-on experience developing, planning, launching and analyzing customer acquisition strategies.
* Have owned/managed paid campaigns and budgets across digital channels.
* Performance marketing and analytics is second nature for you - aka CAC, LTV, AOV, conversion rates, abandoned cart rates, etc.
* Deep analytical ability to manipulate multiple data sources in order to drive insights that identify trends, draw conclusions, and develop actionable recommendations.
* Comfort bouncing back-and-forth between strategy and tactics -- you can think big picture but also comfortable getting in the weeds to execute.

Viome's Benefits include …

* Health insurance
* Dental insurance
* Vision insurance
* Paid time off
* Parental leave
* Employee Assistance Program
* Long- and Short-Term Disability
* Waiting time may apply to benefits

Viome is a 140 person start-up offering a successful commercial product that has generated high demand. With offices in New York and Washington state, we are looking to hire team members capable of working in dynamic environments, who have a positive attitude and enjoy working collaboratively. If you have the skills and are excited about Viome's mission, we'd love to hear from you.

For more information about Viome:

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www.viome.com

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Viome does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.