What are the responsibilities and job description for the Digital Marketing Specialist position at VisitPay?
R1 is seeking a Digital Marketing Specialist to support our health systems clients on their journey to make digital the primary way for consumers to engage in the healthcare experience. Our ideal candidate is an enthusiastic, data-driven marketer with experience in B2B or B2C marketing programs and content, looking to grow their career by working with leading healthcare organizations across the country as they shift rapidly to adopt new, digital patient engagement technologies.
Key Activities
- Campaign optimization: Support the development of user journeys, personas, key uses cases, and key consumer segments.
- Identifies insights: Leverage data and analytics to identify insights and translate them into optimized marketing campaigns.
- Campaign design and analysis: Support the further development of A/B and multivariate testing for different consumer segments and communication mediums.
- Experience design: Collaborate with our product/UX teams to support the development and implementation of simple and seamless digital experiences for patients
- Content development: Create compelling multi-media content that drives engagement across multiple channels, including website, video, email marketing, and text.
- Product positioning: Partner with product teams to develop marketing content for highlighting new product features and benefits to existing clients.
Qualifications
- 2 years of prior experience working on integrated marketing campaigns and leveraging data in execution.
- Experience in growth marketing including paid digital and email marketing tactics
- Proficiency with some key tools for web analytics, experience design/test (e.g., Google Analytics, Hubspot, Optimizely).
- Creative flair to bring fresh ideas to positioning and marketing campaigns
- Strong communication skills
- Ability to thrive in a fast-moving and exciting, but at times, ambiguous environment
- Bachelor's degree
Location:
- This position is based in our Boise, ID office or remote.
Why VisitPay?
VisitPay is an R1 company that works closely with some of the nation’s largest and most well-respected health systems to provide innovative and compelling SaaS-based products. We are poised to capture significant share in the massive and growing self-pay market. Our solutions help healthcare systems optimize their revenue while providing patients with a much improved and friendly billing experience. With R1, VisitPay offers a competitive and comprehensive benefits package, inclusive culture and commitment to a work-life balance with a team that strives to deliver outstanding results.
Equal Employment Opportunity Employer
R1 RCM Inc. (“the Company”) is dedicated to the fundamentals of equal employment opportunity. The Company’s employment practices , including those regarding recruitment, hiring, assignment, promotion, compensation, benefits, training, discipline, and termination shall not be based on any person’s age, color, national origin, citizenship status, physical or mental disability, medical condition, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. Furthermore, the Company is dedicated to providing a workplace free from harassment based on any of the foregoing protected categories.
If you have a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at 312-496-7709 for assistance.
To learn more, visit: R1RCM.com