Account Manager

At Vital, we call our Project Managers “Account Managers” and we’re looking for an organized, experienced, and energized digital marketing Account Manager to join our team. If you’re looking for a more traditional AM role, you should check out our Strategist position.

Account Managers at Vital have a critical role serving as the liaison between our clients and our production team. Our accounts team oversees all the activities that help our clients meet their goals. This means you’ll play a lead role in executing inbound digital marketing tactics that include blogging, email marketing, search engine optimization, and conversion rate optimization.

We have both Account Manager and Senior Account Manager positions at Vital – while compensation varies depending on experience, both roles require 2 years of company or agency experience.

Responsibilities:

• Manage client expectations through proactive communication and scope management.
• Work with our awesome designers, developers, copywriters, photographers, and other media-production specialists to get projects done on time and on budget.
• Become the in-house expert of the client’s business and industry.
• Take the lead in creating monthly performance reports to highlight progress towards goals, areas of improvement, and recommendations for future programs.
• Stay informed about inbound marketing industry developments and be able to utilize these developments to your clients’ benefit.
• Attend weekly client status update calls and monthly client planning meetings.
• Analyze each client’s marketing analytics, create reports, and recommend future strategies and tactics.
• Help make Vital a better place by finding opportunities to help improve our culture, our process, and our client results.

Skills & Requirements:

• Have at least two years experience working as a project manager or account manager in an agency environment.
• Have performance-based digital marketing experience (specifically focused on traffic and lead generation).
• Have experience using project management software to keep projects on track.
• Have a working knowledge of digital marketing strategies and best practices, specifically around:
• Blogging
• Search engine optimization (SEO)
• Conversion rate optimization (CRO)
• Email marketing
• Social media marketing
• Marketing automation
• Link building
• Pay-Per-Click (PPC) marketing
• Know Microsoft Word, Excel, PowerPoint, and Google Docs/Sheets like a pro. We’d love it if you were comfortable with WordPress, too.
• Have experience using Google Analytics to track and measure performance.
• Have experience using marketing automation tools such as HubSpot, Pardot, Act-On, Marketo, Eloaqua or Infusionsoft.
• Have experience using other inbound marketing tools such as Moz, Sprout Social, Buffer, MailChimp, Constant Contact, BuzzSumo, CrazyEgg, etc.
• Be process-focused, with the ability to manage multiple complex projects at once.
• Be a team player who is prepared to work closely with a creative team.
• Have excellent client management skills and exceptional attention to detail.

Bonus Points, But Not Required:

• Be inbound marketing certified (via HubSpot).
• Be HubSpot certified.
• Google Analytics Certification.

Benefits:

• Competitive salary.
• Health benefits.
• Simple IRA.
• Flexible Work from Home Schedule:
• Fluid workday hours (we just ask that you find time for 8 hours of work).
• Freedom to choose a hybrid WFH and/or in-office schedule.
• Great Perks – Read all about ’em →

To learn more about us and apply for this position, go to our jobs page.

If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements.