What are the responsibilities and job description for the Brand Marketing Specialist position at VOESH?
VOESH is the leading brand for head-to-toe vegan skincare for all. For nearly a decade, we’ve revolutionized the spa experience by developing 100% vegan, clean, and efficacious products with transparent ingredient labels for salons, nail technicians, and salon goers. Why? Because nobody should ever have to choose between products that are good for you and products that work.
Clean & Conscious Commitment
VOESH is committed to a healthy and safe standard, so our community never has to compromise or sacrifice cleanliness, safety, and efficacy. Our formulas exclude 1680 EU banned ingredients plus an additional 400 questionable ingredients. We are proudly certified by PETA and registered with EU CPNP and UK SCPN.
Awards Press
One of our bath lines won the 2022 Cosmoprof Award in the organic & natural category and the Mani and Pedi in a Boxes won the 2018 Nails Magazine’s Readers’ Choice Award. VOESH has been featured in Allure, Bustle, CNN, Forbes, Good Morning America, Glamour UK, Well Good, and many more.
Our brands include VOESH, glowoasis and Avry Beauty.
RESPONSIBILITIES
- Build and maintain brand marketing strategy, including awareness channels, campaigns and product launches, sales enablement, audiences, competitive analysis and partnerships.
- Recommend and communicate brand priorities via marketing calendar and campaign planning, including promotions.
- Partner with internal teams, i.e. design, content, sales, digital; and external agencies.
- Responsible for success metrics and reporting for brand initiatives.
- Recommend go-to-market plan for new product launches and campaigns.
- Stay data-driven with a goal to continually improve outcomes.
- Partner with our sales organization for retail, distributor and/or professional opportunities, Including planning virtual and in-person events, sales collateral, decks, etc.
- Ensure consistent messaging across all marketing channels and marketplaces.
- Understand customer audiences and provide competitive analysis.
EXPERTISE AND EXPERIENCE
- Passion for skincare & beauty industry - previous experience
- Bachelor’s degree in business, marketing, technology or related field
- Outstanding communication skills with ability to influence throughout touchpoints with our community.
- Experience with content management and campaign management systems
- Basic understanding of digital marketing numbers and analysis to inspire.
- Ability to work in a fast-paced environment
BENEFITS
- Medical, vision and dental insurance
- Long term disability insurance
- Paid time off and sick leave
- 401k matching
- Voesh Spa & Wellness Package
Job Type: Full-time / Hybrid (2 days in the office / 5 days work from home)
Location: 5001 Hadley Rd., S. Plainfield NJ 07080 but will be relocating within NJ
