Basketball (Buckets) Brand Creative Lead

Role Title: Basketball (Buckets) Brand Creative Lead

Summary Brief:

WAVE.tv is a sports media company for Gen Z & Millennial fans. Through a portfolio of 24 media brands, WAVE.tv entertains modern-day sports fans with programming they love, produced for the digital platforms where they spend the most time. We build the most engaged digital communities for fans by distributing programming, creating content, and building products and experiences to serve their current fandoms and help them discover new ones.

WAVE.tv’s programming can be discovered across Snapchat, Instagram, TikTok, Facebook, YouTube, and more. Our portfolio of brands has over 100 million followers/subscribers (85% 13-34 y/o), reaching over 400 million sports fans across the world each month, generating over 8 billion monthly content views.

WAVE.tv is seeking an experienced creative brand leader to develop and execute our Basketball (Buckets) brand & programming strategy. The Basketball (Buckets) Brand Creative Lead will be the brand architect and catalyst to help continue to develop the brand by innovating new avenues of growth. In this role, you will refine our brand identity, build a compelling content strategy that aligns with the brand vision, and lead the execution of programming and community building efforts across social and digital platforms. You will foster a collaborative environment with the social content and originals teams to continue to create viral content while conceptualizing new ideas and strategies to expand audience demographics and reach.

You will lead the team to retain our current loyal fans and communities and ensure our content evolves with our audience (13-34 year-olds) as they mature, while simultaneously pioneering new work that will inspire and connect with the next generation. The Brand Creative Lead will provide subject matter expertise and will partner closely with sales, marketing, partnerships, and strategy & operations teams to make decisions that will drive performance of the brand, directly leading to the accomplishment of annual goals. You are a visionary, a thought leader who is results-driven and a basketball fanatic who not only thrives on pop culture but wants to directly impact it by breaking the mold to create something that’s never been done before.

Core Responsibilities

• Lead and manage implementation and execution of Basketball (Buckets) brand strategy
• Develop a programming strategy and content calendar in alignment with the above brand principles. 
• Drive consistency with the vision, mission, and purpose of Buckets Brand
• Execute projects in partnership with key cross-functional stakeholders (e.g., Partnerships, Revenue, Marketing, Betting, etc.)
• Direct a team of content creators to create unique, engaging, optimized content in line with brand strategy and goals
• Collaborate with external partners to create and execute promotional or organic content campaigns
• Collaborate with Platform and Development leads to optimize output strategy for assigned vertical 
• Manage and prioritize projects autonomously, using time and resources efficiently
• Leverage knowledge of basketball and social media landscapes to maximize content engagement and exposure
• Direct programming strategy in a fast-paced environment that is reactive to sports and culture
• Collaborate with the sales department to develop and execute compelling branded content campaigns. 
• Leverage analytics to optimize programming strategy and output
• Meet brand, revenue, partnership and other internal/external targets.

Qualifications

• Expert in successfully building scaling brands across digital platforms
• 7 years brand management with a minimum of 3 years focusing on digital/social creative strategy, programming, and creative content development.
• Deep understanding of basketball culture and the professional landscape
• A problem solver who can influence across teams to prioritize the right ideas/programs for the brand.
• Expert in managing the creative and programming strategy  of viral social media  across Snap, FB, YT, IG, and other social platforms, and using data to inform and optimize content output
• Impressive analytical skills while promptly establishing priorities and communicating expectations to team members
• Deep understanding of content production from concept to completion
• Expertise in understanding content and media that drive viral engagement with the Millennial/Gen-Z audience
• A passion for Basketball, pop culture  and digital/social media