Growth Marketing Lead
Job Posting for Growth Marketing Lead at Waymo
Waymo is an autonomous driving technology company with the mission to be the most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo One, a fully autonomous ride-hailing service, and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over one million rider-only trips, enabled by its experience autonomously driving tens of millions of miles on public roads and tens of billions in simulation across 13 U.S. states.
You will report to the Head of Marketing. This is a hybrid role based in Mountain View or San Francisco, CA.
You'll Lead
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
Salary Range
$240,000—$302,000 USD
You will report to the Head of Marketing. This is a hybrid role based in Mountain View or San Francisco, CA.
You'll Lead
- Paid Media Strategy: Lead media effectiveness and measurement, media mix optimization, and campaign budgeting. Guide investments
- Performance Metrics: Measure campaign performance, new user acquisition costs, and customer lifetime value; refine and improve marketing strategies accordingly
- CRM and Lifecycle Marketing: Develop a customer segmentation strategy that maximizes engagement, retention, reactivation, and satisfaction, ensuring content and promotions support the customer through each journey stage. Guide data-based experimentation
- Technology Integration: Collaborate with Eng, Product, and Data Science teams to implement digital, CRM and marketing automation tools. Stay up-to-date with MarTech trends
- Team Leadership: Manage a team of four experienced marketers, promoting a culture of innovation, collaboration, and excellence
- 12 years of marketing experience in new user growth, engagement, and retention
- Experience developing growth strategies within unit economic frameworks and establishing multi-year priorities
- Prior focus on B2C, app-based brands
- Expertise in customer segmentation, omnichannel strategies, and marketing automation
- A vision for CRM strategy including tracking, marketing tech stack, and tooling
- Previous experience with rewards, offers, promotions and loyalty programs
- At home working with Product, Engineering and Data Science teams
- Appreciation for technical products and able to distill complexity down to consumer stories
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
Salary Range
$240,000—$302,000 USD
Salary : $240,000 - $302,000
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$186,684 (Medium)
$160,030 (25th)
$213,338 (75th)
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