What are the responsibilities and job description for the Marketing Manager position at Wayne Memorial Hospital?
Job Description
Responsible for developing and implementing marketing plans and material to promote our hospital’s services, enhance brand awareness, and drive patient engagement with a strong emphasis on digital marketing.
Responsible for developing and implementing marketing plans and material to promote our hospital’s services, enhance brand awareness, and drive patient engagement with a strong emphasis on digital marketing.
- Develop and execute comprehensive digital and print marketing campaigns to increase hospital and health system entities visibility, patient acquisition, and retention.
- Manage hospital and health system entities website content, ensuring it remains up-to-date, informative, and user-friendly.
- Utilize Search Engine Optimization techniques to optimize website traffic and improve search engine rankings for relevant keywords.
- Create and manage engaging social media content across various platforms, fostering community engagement and building brand loyalty.
- Oversee email marketing initiatives, including segmentation, scheduling, and performance tracking.
- Collaborate with internal teams to develop compelling digital content, including blog posts, videos, infographics, and more.
- Monitor and analyze key performance metrics, providing regular reports and insights to inform marketing strategies and tactics.
- Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and healthcare.
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, preferably in the healthcare or pharmaceutical industry.
- Proficiency in website management platforms, email marketing software (e.g., Mailchimp), and social media management tools (e.g., Hootsuite).
- Excellent written and verbal communication skills, with a keen attention to detail.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Familiarity with healthcare regulations and compliance standards is a plus.
- Creative thinker with a passion for innovation and continuous improvement.
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