Director of Public Relations

The Director of Public Relations (PR) is a key leadership role within the Marketing Department and responsible for developing and executing strategic PR plans to enhance the company's reputation, brand image, and community engagement. The Director of PR collaborates closely with internal and external teams to lead committees to also execute on events and corporate communications.

Responsibilities

• Develops and incorporates advanced theories, techniques and standards within the Quarterly PR Marketing Plan and works with teams to implement the plan. The Quarterly PR Marketing plan should align with the company’s marketing and sales objectives.
• Develops and presents outcomes related to this position to leadership.
• Prepares and/or oversees the creation of innovative new creative content for various channels including but not limited to website, media, print collateral, blogs while ensuring content aligns with company’s brand voice.
• Distributes press releases and media kits and serves as the primary contact for reporters for positive press and sponsored media.
• Leads the team to develop and adhere to company’s budget for several cost centers ensuring excellent financial stewardship is maintained.
• Develops new applications for current concepts, processes, or standards used in the Marketing Department so as Media Tracking and reporting on outcomes.
• Applies a high degree of ingenuity, creativity, and innovation to solve problems and challenges presented by the teams.
• Serves as the company’s Subject Matter Expert (SME) related to press, media events, photography, and video production. Serves as consultant both internally and extremally on highly significant matters regarding policies, programs, and long-term objectives. Leads training and is available for coaching on site when needed.
• Collaborates with internal department leaders and oversees the committee that produces the corporate newsletter, ASC Connect, as well as prepares drafts of corporate communications for executives.
• Leads committee for ASC’s key events by managing concept development, budget management, logistics, vendor relations, volunteer or supporting staff, promotions, and event feedback.
• Collaborates with Regional Team leaders and oversees the plans and execution of all marketing trade shows and sponsorships.
• Responsible for ensuring leaders are educated on the policy, budgets, opportunities meet criteria, signs contracts, pays invoices, maximizes benefit fulfillment, staffs the event, communicating logistics and responsible for obtaining event feedback.
• Leads the planning, development, and execution of commercials, photo shoots, and video productions to effectively promote the company’s services and brand image.
• Collaborate with internal teams and external agencies to ensure high-quality and impactful visual content.

Requirements

• Bachelor's Degree or equivalent required.
• Must have minimum 5 years' experience managing PR or media campaigns.
• In-depth knowledge and proficiency in the following programs: Chat GPT, Microsoft Word, Excel and Power Point. 

What’s in it for you? Benefits and perks include:

• Medical, vision & dental insurance with Telehealth option
• 401(k) retirement plan options
• Paid Time Off (PTO) and holiday pay 
• Lucrative employee referral bonus program
• Paid training, skills certification & career development support
• Tuition assistance and certification reimbursement*
• Continued education opportunities through tuition discounts and program partnerships
• Employee assistance program & wellness support
• Retail, food & entertainment discounts and so much more

About American Senior Communities

Compassion, Accountability, Relationships and Excellence are the core values for American Senior Communities. These words not only form an acronym for C.A.R.E.; they are our guiding principles and create the framework for all our relationships with customers, team members and community at large.

American Senior Communities has proudly delivered patient centered care since the year 2000, with a long history of excellent outcomes. Each of our 80 American Senior Community is part of the neighborhood in which it exists. Our leaders and staff live in surrounding areas and know the community well. We value the same things in life that you do. The foundation of our senior living communities is based on the knowledge that we’ll be part of your neighborhood for many, many years. We take great pride in our hospitality and it is ingrained in everything we do.  As partners in senior care, we are not just doing a job, but following a calling.

We are Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran and other protected categories.