Campaign Manager - Home Lending Marketing

Wells Fargo is seeking a Campaign Manager for Home Lending Marketing to consult, plan and execute complex multi-channel direct marketing campaigns in support of Home Lending business goals.  Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will:

• Lead complex initiatives and work across functional teams to consult, plan and execute Home Lending marketing campaigns designed to acquire, retain and recapture mortgage relationships via various direct marketing channels (direct mail, email, telemarketing, ATM, etc.).
• Plan the execution of campaigns: develop timelines, campaign requirements and establish milestones.  
• Work with internal data analyst teams to develop campaign waterfalls, data files and ensure they support audience selection criteria.
• Partner with creative teams to develop innovative direct marketing creative pieces that support brand positioning, enterprise initiatives and line of business strategies.
• Collaborate with internal reporting and analysis teams to set up campaign design on the front-end for tracking.
• Develop and execute internal campaign launch communications.
• Work with Legal, Compliance and Credit Risk departments to ensure adherence to all federal, state compliance laws – including direct marketing solicitation and privacy policies.
• Oversee and maintain budget and confirm campaigns remain in line with initial campaign estimates.
• Identify opportunities for future program refinement.

Required Qualifications:

• 5 years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• In-depth working knowledge of direct response strategies
• Prior experience working on list-driven marketing campaigns that include complex segmentation and test designs
• Prior experience driving direct marketing creative development including ability to evaluate creative copy and design
• Exceptional attention to detail
• Strong project coordination skills and the ability to work on multiple projects at one time in a fast-paced environment 
• Flexible and able to re-prioritize depending on business needs
• Ability to work autonomously
• Resourceful self-starter, creative problem solver, excellent interpersonal skills, and strong team player. Works with partners to overcome barriers to successful implementation of campaign.
• Experience with Aprimo a plus

Job Expectations:

• Ability to travel up to 10% of the time
• This position offers a hybrid work schedule

Posting End Date: 

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

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Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.