What are the responsibilities and job description for the Loyalty Marketing Manager position at Wesco?
The Loyalty Marketing Manager is responsible for developing, implementing, and measuring strategic loyalty marketing plans to drive engagement and revenue growth across internal stakeholders and key customer segments. You will manage Wesco’s loyalty program roadmap for customer retention and expansion, ensuring program growth goals are met. As a cross-functional manager, you will help drive SBU go-to-market strategies to bring our best-in-class program to life, promote awareness and advance company wide adoption.
Responsibilities:
- Ability to manage and drive influence across loyalty marketing disciplines including but not limited to: retention strategies, customer experience management, customer engagement, marketing analytics, incentives and integrated marketing campaigns.
- Implement marketing plans and manage associated marketing activities, spanning customer engagement, sales enablement, marketing awareness, lead generation and marketing intelligence.
- Develop loyalty marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
- Understand and interpret customer and sales data to identify opportunities in market and drive sales growth.
- Recommend methods for developing existing or related markets and expanding into new ones.
- Keep informed of new loyalty marketing approaches offered by competitors and/or supplier.
- Utilize Wesco’s project management system to ensure timely execution of projects and role clarity of creative department.
- Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.
- Contribute to driving profitable growth of targeted businesses by consistently ensuring that the loyalty marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.
Qualifications
- Bachelor’s Degree – Marketing or Business Administration required; Masters’ Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred
- 7 years experience in loyalty program marketing
- 3 years experience in strategic business planning
- 5 years experience in product, customer or field marketing preferred
- Experience in Industrial/B2B marketing preferred; distribution experience a plus preferred
- Industry knowledge, including suppliers, customers, and competitors preferred
- Experience in hiring, training, developing, managing and appraising personnel preferred
- Marketing strategy and implementation
- Strong creativity and entrepreneurial drive
- Strong written and verbal communication skills
- Strong research and analytics skills
- Highly organized and detail-oriented
- Ability to work in a fast-paced, dynamic environment
- Ability to influence others, meet deadlines, and deliver results
- Ability to travel 0-25% of the time
Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.
