Digital Marketing Specialist - SMS/Push Channel Manager

Do you have a passion for driving measurable growth, transformation, and approach your work with boundless curiosity? Join our global digital marketing team and find yourself among highly engaged, like minded professionals. Grow your skills, and your career, as you play a valuable part in rocketing WEX to new heights. As a Digital Marketing Specialist and our SMS/Push Channel Manager, you will work with teams across the business to design, analyze and optimize marketing SMS/Push notification experiences in Salesforce Marketing Cloud - nurturing leads, driving cross-sell and product utilization, and delivering exceptional customer experiences.

Responsibilities:

• Proactively engage with stakeholders to design and support the development of SMS/Push notifications as part of our multichannel marketing automation projects

• Leverage Salesforce Mobile Studio to automate updates and alerts that deliver on on stakeholder objectives

• Develop a strategy, roadmap and manage efforts around implementing SMS/Push experiences throughout the customer lifecycle

• Analyze channel performance, provide recommendations to stakeholders on testing strategy and enhancements

• Proactively identify issues / obstacles and recommend appropriate courses of action

• Communicate plans and results to key stakeholder across lines of business

Qualifications Required:

• 3 years experience developing SMS/Push notification strategies and engagement - ideally with Salesforce Marketing Cloud

• 5 years experience delivering highly-effective digital/email marketing campaigns

• Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences

• Ability to take initiative and lead, motivate, and oversee teams to produce results

• Team player attitude and ability to work in a high energy business environment

• Must be able to present a strong and diverse portfolio of marketing automation and/or digital channel marketing samples.

Qualifications Preferred:

• Bachelor's degree in marketing, information systems, or related field

• Salesforce Certifications

• Leadership skills to facilitate discussions through cross-regional, cross-cultural teams, also remotely

• Strong understanding of project mgmt methodologies (Agile, SCRUM etc.)

• Understanding of marketing KPIs and analytics