Product Brand Mgr Aluminum

ESSENTIAL FUNCTIONS:

• Product Planning & Product Development
  • Develop competitive strategy for products solutions to meet revenue and profit goals.
  • Lead and direct ongoing market intelligence activities that yield deep customer insights to support new opportunity identification and business case development.
  • Lead product planning and development activities for a program based services in collaboration with product development teams
  • Ensure new solutions meet market and business requirements set forth in business cases.
  • Develop revisions of and extensions for existing solutions, including customization of services, new service bundles, and pricing models.
  • Lead and participate in Dealer Council meetings that drive solutions for field, customer opportunities
  • Seek and develop partnerships and affiliations to enhance marketability of products/brand. 
  • Supports Development Team Management: 
  • Act as the central communication point for the cross functional teams to ensure that each team member is aware of their deliverables and timing commitments at all times.  

• Product Life Cycle Management
  • Monitor financial performance of services line, including investment, revenue, and profitability
  • Analyze and evaluate products/brand market performance and positioning
  • Benchmark products:  styling, performance, quality, durability, costs against competition and market
  • Track and ensure successful launch and sunset launch and sunset strategies
  • Implement service plan strategies and work with the aftermarket teams on A/M opportunities

• Brand Marketing Strategy (Working with Marketing)
  • Work with marketing to set product/brand marketing strategy for the product line. Initiate, recommend, and approve such strategies and changes in marketing to maintain and enhance sales and market share.
  • Set and monitor marketing objectives for Sales and Marketing to ensure successful performance of assigned product or solution.
  • Identify positioning strategies based on market segmentation. Partner with Product Marketing and Sales to ensure proper competitive positioning through the segment.

• Product/Brand Market Intelligence (Working with Marketing)
  • Solicit and communicate information about market trends, competitive issues and products, customer issues, and sales force needs to product development.
  • Anticipate, monitor, and respond to competitive issues. Oversee development of strategic competitive information for Sales and Campaign Marketing.
  • Serve as a key liaison between sales/dealers/end customers.
  • Guide market research and research/focus group activities. Incorporate research findings into services positioning and marketing activities.

• Business Analysis
  • Monitor services line financials and profitability and implement commercial tactics to ensure revenue and profit goals are achieved.
  • Analyze customer, sales history, market trend, implementation, and sampling data to inform development and marketing planning
  • Prepare forecasts, internal rates of return, and product-related financial reports
  • Recommends and implements pricing plans in line with strategy.

• ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

       Preferred Degree:  Bachelor’s Degree in technical or business discipline

       Experience:   5 years 

KNOWLEDGE, SKILLS AND ABILITY:

• Ability and desire to lead a business unit financial and business acumen.
• Communication Proficiency.
• Decision Making.
• Organizational Skills.
• Problem Solving/Analysis.
• Results Driven.
• Technical Capacity.
• Time Management.
• Competent with Microsoft Office Packages.

TRAVEL REQUIREMENTS:  

• Light to moderate travel will be required – up to 20—25% during peak periods (trade show seasons).

Bass Pro Shops is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information or any other basis protected by applicable federal, state or local law.