What are the responsibilities and job description for the Marketing Associate position at Windcrest Pediatric Dentistry?
Our growing Orthodontic/Autism Therapy/Pediatric Nursing practices are seeking a full-time Marketing Coordinator. If you’re an analytical thinker who is strategy-focused and understands brand management, then this is the perfect place for you to grow! You will have the opportunity to redefine our methods of promoting existing services, develop new tactical marketing programs and literature that are effective in reaching our potential customers, and ensure the most appropriate sales channels are being used effectively.
RESPONSIBILITIES
Daily tasks include managing our social media outlets and website, implementing and overseeing marketing strategies throughout the practice with the goal of increasing patient referrals, a strong focus on promoting community awareness, visiting referring doctors, and maintaining relationships with the doctors and their teams.
· Develop and execute multi-channel marketing campaigns for lead generation and nurturing in support of sales goals.
· Direct advertising campaigns, promotions, special events, and community event participation in accordance with our marketing objectives.
· Develop and manage marketing foundation – website, content, sales and marketing tools and enable efficiencies, enable delivery, maintain brand consistency, and ensure accurate measurement of marketing campaigns and tactics.
· Build and manage social media profiles and presences, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
REQUIREMENTS
· A bachelor’s degree in a marketing or business-related field is preferred.
· Must be a multi-disciplined marketing professional with proven experience in areas such as content, email, PR, digital, SEO and social media.
· Experience creating and managing multi-channel marketing campaigns.
· Must possess strong writing and editing skills, as well as the ability to adopt the style, tone, and voice of our practices.
· Must demonstrate a high level of accuracy and attention to detail, have the ability to work effectively and independently, and a proven ability to establish and lead cross-functional teams to meet corporate objectives.
Job Type: Full-time
Pay: $36,000.00 - $48,773.00 per year
Schedule:
- 8 hour shift
Experience:
- Multichannel marketing: 1 year (Required)
- Social media management: 1 year (Required)
- SEO: 1 year (Required)
- Marketing: 1 year (Required)
Work Location: In person
Salary : $36,000 - $48,773