Marketing Manager - Year Round

WINTER PARK RESORT OVERVIEW:

Who We Are: At just 67 miles away, Winter Park is the closest major mountain destination to Denver. Don’t be fooled by our convenient location, though… you’ll feel remotely tucked away in our high-country corner of the Rockies. With easy access to 765,000 acres of public land, Winter Park is home to endless adventures and an unparalleled and unfiltered Colorado experience. Whether you are fulfilling a lifelong dream to work at a ski resort or you are just wanting a change of scene, we have great jobs and an awesome experience waiting for you!

Who We Are Looking For: Winter Park Resort is a place for mountain lovers, adventure seekers, and outdoor explorers. A place to chase new experiences, marvel at the unexpected, and discover the adventure that will keep you coming back for more. Whether you are looking to have your first taste of a winter season in the Rockies or to build a long-term career, we have something for everyone. We work to play... Are you in?

Perks & Benefits: There’s more than a free season pass waiting for you! You don’t just get a job at Winter Park, you get an experience and a lifestyle. As a member of our team, you’ll enjoy a variety of perks and benefits that are available to our year-round and seasonal employees. Some examples include:

• Free season pass to Winter Park Season and free access to all fifteen Alterra Resorts throughout North America.
• Discounted tickets for your friends & family
• Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs for eligible employees
• 401(k) plan with generous company match for all employees
• Paid parental leave of up to 6 weeks for eligible employees
• Generous food & beverage and retail discounts
• Onsite employee childcare based on availability, discounted equipment rentals and plenty of opportunities for growth, advancement & year-round employment! Don't worry the uniforms are provided!

POSITION SUMMARY:

Winter Park Resort is seeking a strategic marketer with strong project management skills to lead our ancillary business unit marketing plans and maximize spend per visitor. The Marketing Manager will work closely with various Resort business units including, but not limited to, Food & Beverage, Rentals, Retail, Ski Ride School, and Activities, to understand their seasonal objectives, strategize with the marketing team on the most effective tactics to achieve those objectives, coordinate and manage the execution of strategic marketing plans, and report on campaign results to both marketing team and business unit owners. This role will also be responsible for understanding greater Resort and marketing goals and strategies and be able to independently prioritize individual department requests based on the impact to overall Resort KPIs. This role will report directly to the Director of Marketing.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

ESSENTIAL DUTIES:

• Regularly meet with business unit Directors and Managers to understand their products and business unit goals.
• Work closely and align marketing strategies with additional resort Marketing Manager who oversees driving resort visitation through lift and lodging packages and promotions, pass holder communications, and brand advertising.
• Understand our various audiences, what motivates their behavior, and which products and promotions will be most appealing to them.
• Develop compelling products and promotions to achieve business unit goals.
• Coordinate and prioritize requests and initiatives based on business impact and marketing team workload.
• Brief marketing team on business unit needs and work across the team to build strategic integrated marketing plans that will drive business unit and resort goals.
• Clearly set expectations with business units and the marketing department on project goals, roles and responsibilities, KPIs, strategy, plans, and deadlines.
• Update and maintain marketing calendar with business unit promotions and messaging strategy.
• Project manage and report on the progress of marketing plan execution.
• Analyze and report on marketing campaign results to the marketing team and department VPs, Directors, and Managers.
• Provide campaign and product optimization recommendations and coordinate across necessary teams to implement them.
• Develop and maintain clear processes for gathering new requests, briefing the marketing team, sharing marketing plans, and reporting on results.

REQUIRED SKILLS:

• Have a broad knowledge of all marketing channels such as web, e-mail, app, social media, advertising, and signage.
• Ability to clearly communicate and build effective relationships across all departments.
• Inquisitive and curious mindset with the ability to unearth the root of a business problem. Strong project management skills and the ability to work within existing project management tools such as Basecamp and Airtable.
• Understanding of brand identity and how to maintain brand consistency across all channels.
• Ability to consider multiple inputs to create a strategic integrated marketing plan and prioritize projects
• Must have attention to detail, be highly organized, and process-oriented.
• Self-starter with the ability to work independently and creatively solve problems.
• Strong business acumen, sense of ownership, and accountability.

EXPERIENCE & QUALIFICATIONS:

• Bachelor’s degree in marketing or related field preferred, or equivalent combination of education, training, and experience.
• 5-10 years of experience in marketing or related field.
• Experience in account management or project management is a plus.
• B2C experience is preferred. Experience in the hospitality, travel, or ski industry is a plus.
• Passionate outdoor enthusiast with a love for the mountain lifestyle.

WAGE:

The base salary pay range below represents the low and high end of Winter Park Resorts’ salary pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Winter Park Resorts’ total compensation package for employees. Other rewards may include many region-specific benefits.

Salary pay range: $55,000 - $67,000/year

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Able to lift, carry, or otherwise move and position a minimum of 40 pounds on an occasional basis.
• Manual dexterity to operate a computer and other common office equipment on a constant basis.
• Auditory and visual acuity to operate computers, phones, mobile devices and basic office equipment on a constant basis.
• Ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis.
• Ability to work for extended periods of time standing, walking, kneeling, pushing and pulling on an occasional basis.
• Talking and hearing occur continuously in the process of communicating with guests, supervisors, and other employees.

WORKING CONDITIONS:

Indoor/Outdoor: This job is primarily inside, but may require some on-mountain work from time to time. While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions.

Hazardous Materials/Noise: The noise level in the workplace is usually moderate.

Travel Requirements: Minimal travel required and primarily in the local area.

Hours: This position may be required to work evenings, weekends, and holidays.

OTHER DUTIES AS ASSIGNED:

This position description is an overview of the scope of responsibilities for the role described above. With the evolution of Winter Park Resort, the responsibilities of this position may change as may the dates associated with many of the tasks. During these times of change, this position requires the flexibility and willingness to accept new responsibilities and potentially transfer others. It will also be the responsibility of any employee of Winter Park Resort to be a positive influence on the transformation of the resort and its associated lines of business.

AN EQUAL OPPORTUNITY EMPLOYER:

Winter Park Resort is an Equal Opportunity Employer and is dedicated to the principles of equal employment opportunity in any term, condition, or privilege of employment. We do not discriminate against applicants or employees on the basis of age, race, sex, color, religion, national origin, disability, sexual orientation, gender identity, veteran status, or any other status protected by state or local law. Winter Park Resort will make reasonable accommodation for qualified individuals with known disabilities unless doing so would result in an undue hardship to Winter Park Resort. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training. This job description in no way states or implies that these are the only duties to be performed in this position. I understand that this document does not create an employment contract, implied or otherwise, other than an “at will” relationship.