VP, Growth Marketing

Company Description

Wish is a mobile e-commerce platform that flips traditional shopping on its head. We connect hundreds of millions of people with the widest selection of delightful, surprising, and—most importantly—affordable products delivered directly to their doors. Each day on Wish, millions of customers in more than 100 countries around the world discover new products. For our over 1 million merchant partners, anyone with a good idea and a mobile phone can instantly tap into a global market.

We're fueled by creating unique products and experiences that give people access to a new type of commerce, where all are welcome. If you’ve been searching for a supportive environment to chase your curiosity and use data to investigate the questions that matter most to you, this is the place.

Job Description

As the lead of Wish’s Buyer Growth marketing team, you will drive complete user lifecycle marketing across all our touchpoints (performance marketing, brand marketing, emails, notifications, affiliates, and more). 

Key Responsibilities 

• The VP of Marketing will play a critical leadership role in defining Wish’s growth strategy across performance marketing, brand marketing, and unpaid channels. You will be responsible for incubating new marketing and growth channels for the company. 
• You will lead the development of full-funnel campaigns and will help shape our media mix in an ever-changing landscape. You will work with data science in analyzing and understanding our channel performance across various user segments, countries, and categories. 
• You will synthesize multiple data points to provide meaningful insights and actionable takeaways to lead the development (and iteration) of forward-thinking campaigns that will capture new audiences and reengage existing buyers.
• You will collaborate with business development teams in the development and execution of marketing partnership opportunities that will help us reach new audiences and enhance our business outcomes. 
• In this role, you’ll help define our go-to-market by reinforcing our value prop, identifying new target audiences, and driving best-in-class storytelling. 
• You will be responsible for ensuring the marketing team is delivering best-in-class capabilities and partnerships across all departments, instilling a culture of collaboration and curiosity with a results-driven mindset.

#LI-KH1

Qualifications

• Strong marketing background in what it means to deliver a great user growth marketing program.
• 10 years of Growth marketing experience, preferably in consumer or commerce products.
• Passionate about user growth; able to inspire and educate marketing managers.
• Strong leadership and communication skills, with experience managing and motivating teams.

Here at Wish, you are joining a team and company at a time of growth and transformation. You will love being surrounded by people who are as passionate as you are about e-commerce, technology, and a data-driven culture. Even if you don't meet 100% of the above, we encourage you to still apply!

The base salary range for this position is $279,000 - $310,000 annually. Please note that individual total compensation for this position will be determined at the Company's sole discretion and may vary based on several factors, including but not limited to, location, skill level, years and depth of relevant experience, qualifications and other business considerations.

Additional Information

Wish values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunities for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know. For job positions in San Francisco, CA, and other locations where required, we will consider employment for qualified applicants with arrest and conviction records.

Individuals applying for positions at Wish, including California residents, can see our privacy policy here.