What are the responsibilities and job description for the Marketing Manager position at WMP Eyewear?
About Us
At WMP Eyewear, we believe quality eyewear shouldn’t be exclusive to designer labels. That’s why we’re dedicated to creating high-quality, affordable eyewear that is accessible to everyone. Each product we offer is (W)orn and (M)ade with (P)urpose. WMP began as a big dream in a small Chicago apartment in 2011 and has grown into one of Inc. 5000's Fastest Growing Companies. As an independently owned brand based in Scottsdale, Arizona, we consistently offer high-quality eyewear at prices that outperform the competition. We’re also committed to giving back to our community, donating a portion of every eyewear purchase to animals in need.
Who We're Looking For
We're looking for a dynamic Marketing Manager who thrives on creativity, strategy, and leadership. If you're someone who can ideate and execute cutting-edge campaigns, lead a marketing team to new heights, and manage budgets with an eye for maximizing ROI, this is the role for you. With your expertise in e-commerce and DTC, you'll drive growth, optimize conversion rates, and forge powerful brand partnerships. If you're data-driven, technically skilled, and ready to make a big impact in a fast-paced environment, we want you on our team at WMP Eyewear.
Key Responsibilities:
- Campaign Ideation & Execution: Develop and implement creative and strategic marketing campaigns aimed at driving revenue growth and increasing customer engagement.
- Department Leadership: Oversee the entire marketing department, providing direction, mentorship, and support to ensure all marketing initiatives align with the company’s goals.
- Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support company growth objectives.
- Performance Analysis: Analyze reports from the email marketing agency, focusing on key metrics to assess performance and identify areas for improvement.
- Conversion Rate Optimization: Regularly analyze and optimize conversion rates across all marketing channels, including landing pages, emails, SMS campaigns, and paid advertising efforts.
- Brand Partnerships: Identify, negotiate, and manage partnerships with major brands that can enhance our sales and boost brand awareness. Ensure these partnerships are leveraged effectively to contribute to the company’s overall success.
- Strategic Planning: Collaborate with other departments to ensure marketing strategies align with the broader company goals and support long-term growth.
Qualifications:
Experience: Minimum of 5 years in a senior marketing role, with proven experience in leading a marketing team and managing brand partnerships.
Ideal Candidate Profile:
- Data-Driven & Technical Expertise: Blends data-driven insights with technical expertise, meticulous attention to detail, and a knack for creative problem-solving. A strong background in performance marketing is essential.
- Educational Background: A BA/BS degree or equivalent professional experience.
- Ecommerce & DTC Experience: A minimum of 5 years in the DTC/ecommerce space, with a proven history of driving and scaling ecommerce sales, particularly within product-oriented brands.
- Tools Proficiency: Must be familiar with Triple Whale, Google Analytics, Klaviyo, and Attentive. Proficient in working on Google Ads and Meta Ads Manager, with hands-on experience in campaign setup, management, and optimization.
- Strategic & ROI-Focused: Skilled in creating and refining online marketing strategies and CRM campaigns with a sharp focus on maximizing ROI.
- Strategic Mindset: Must possess a strategic mindset, be resourceful, decisive, and excel in problem-solving. Capable of handling multiple projects, meeting deadlines, and quickly adapting to change.
- Communication Skills: Strong communication skills, effective at influencing both colleagues and senior leadership.
- High-Speed Environment: Ability to thrive in a high-speed environment, with flexibility for handling demanding project timelines.
- Interpersonal Skills: Excellent interpersonal skills, with a track record of fostering a collaborative and results-oriented team culture.
Why Join Us?
- Collaborative and inclusive work environment
- Opportunities for career growth and development
- Hybrid role with schedule flexibility
- Comprehensive benefits package including medical, dental, and vision insurance
- Generous paid time off and sick leave
- Free pair of sunglasses every month