Responsibilities

We’re looking for a creative and mission-driven marketer with demand generation and B2B marketing experience to help define and execute on marketing programs. These will help build the pipeline for the sales team and brand awareness among the UKI region. You will be involved in planning and executing in-person and digital events (Workato User Conference, Webinars, Trade-shows, Customer Events… etc.), account based marketing, content creation, community-building and online marketing.

This exciting opportunity will tap into your strong project management, attention to detail, analytical, and interpersonal skills to drive the success of our marketing programs.

You will also be responsible to:

• Partner closely with Marketing and Sales Leaders to create effective demand generation programs and campaigns across various channels that increase, develop and accelerate sales pipeline.

• Work closely with our SDR team to create awareness, engagement, and follow up campaigns.

• Lead, develop, and create end-to-end regional campaigns from webinars, ABM to direct mail to support regional quarterly sales pipeline and revenue goals.

• Partner with our US-based marketing to develop and execute an integrated marketing plan across all channels--including email, digital, paid industry programs, direct mail, webinars, and more within the AEs territories.

• Be responsible for the creation of campaign promotion content, such as copywriting for landing pages, email promotions, banner ads, case studies, presentations etc.

• Be responsible for identifying resources to localize marketing communications, product materials, and digital assets.

• Work with our Customer Success teams to drive expansion and customer retention.

• Drive our Field Events programme from concept and planning, through to execution, managing logistics, vendors, speakers, digital campaigns, presentations, and post-event follow up.

• Forecast, measure and analyze campaign and event results in detail, draw insights and make data-based adjustments.

Requirements

Qualifications / Experience / Technical Skills

• Bachelor's degree in Marketing, Business or related field.

• Experience (3-5 yrs) in B2B enterprise software marketing selling into a technical audience.

• Hands-On Experience with Salesforce and Marketo or similar.

• Experience with ownership on regional field marketing programs tied to business objectives.

• Collaborating with cross functional teams for execution on demand generation campaigns.

• Ability to plan, organize, and execute multiple projects simultaneously, while meeting deadlines.

• Ability to travel as needed.

Soft Skills / Personal Characteristics

• Self-starter with the ability to drive projects from inception to completion.

• Exceptional attention to detail and follow-through.

• Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator.

• Excellent copywriting and presentation skills.

• Ability to manage projects with tight resources and budget.

• Structured, logical thinker, even when working in a fast-paced environment under tight timeframes.