Digital Asset Manager

Company Introduction
WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C., and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.

WorldStrides is seeking a Digital Asset Manager who will be responsible for acquiring, cataloguing, managing, and protecting the organization's digital assets, which include videos, images, text, and marketing copy. This role will utilize and administer a Digital Asset Management (DAM) system to efficiently organize and access these assets. This role collaborates with Creative, Marketing and Sales leaders within WorldStrides to develop its digital asset management strategy and vision. The role also includes creating, implementing, and regularly improving the organization's digital asset management platform, Content Hub.

With in-depth knowledge and understanding of workflow management, the Digital Asset Manager is responsible for leading the development and implementation of workflow content asset system for the organization. In this role, the Digital Asset Manager will collaborate with a team of internal and external stakeholders, including agencies, digital designers, photographers, copywriters, videographers, and partners in business unit marketing teams, legal, product, and sales teams.

This role reports to the Senior Director, Marketing Operations.

RESPONSIBILITIES

• Leading the creation and evolution of digital asset management capabilities by developing the in-house roadmap focused on streamlining operations, optimized userflows, permissions, and maintaining best practice asset management.
• Discovering ways to enhance automation of tagging and asset ingest
• Designing and implementing taxonomy and metadata management strategies following industry best practices (SEO, ADA, automation, global); creating requirements and taking them to the market
• Performing ingesting, organizing, general asset maintenance and management, as well as associated issue management, and curating daily in the DAM system
• Performing digital asset lifecycle maintenance activities, such as archiving and asset expiration
• Providing leadership on assigned project initiatives, such as photo rights management
• Prioritizing the work, developing training materials, and making sure steady state productions are on target
• Providing oversight and direction to the image workflow
• Maintaining and contributing to standards and governance by keeping abreast of industry best practices
• Creating solid candidates for the digital asset management roadmap by requesting suggestions and requirements from users of the DAM
• Maintaining all company video/photography publishing to downstream collateral by working effectively together with the Creative team
• Developing more skills and expertise in digital asset curation and syndication by being current with prevailing technologies in the digital world, and so be able to contribute to the evolution of new content formats
• Serving as an expert for the Digital Asset Management system (DAM).

Work Perks

• Fun & driven environment.
• Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HAS with employer contribution, and generous 401k match.
• 10 paid floating corporate holidays, 1 paid volunteer day & 25 PTO days to start - accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
• Tuition reimbursement up to five thousand, two hundred fifty dollars annually or one thousand dollars towards professional certification annually.
• Opportunities for paid and discounted travel.
• Flexible work schedule providing on-site, remote, and virtual office opportunities.
• Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.
• Fitness Center and cafe onsite at select locations.
• Employee Assistance Program (EAP)
• Paid Parental, Caregiver, and Disability leave.
• Team Member Discount Program

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides` is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

• At least 5 years of proven leadership experience in digital production/digital asset management in relevant industries
• Experience with asset curation, with at least 2 years experience in DAM administration or in a related field
• Strong knowledge of DAM, ADA, metadata taxonomy, and SEO best practices, strategy principles and concepts for assets and digital content
• Solid knowledge of web publishing and content management systems best practices/standards
• Solid knowledge of media Digital Rights Management (DRM)
• Strong knowledge and experience with Sitecore Content Hub
• Profound project management skills
• Sound experience in data governance, standards and process development
• Solid ability to work with Microsoft Office Suite, Google Analytics or other tool, HTML/CSS, JIRA or other project management tool, SEO Implementation
• Strong communications skills, including reading and writing in English
• Strong knowledge and experience working with APIs; innovative and logical thinker
• Strong ability to perform core project management documentation, including Statements of Work and Business Requirements Documentation, and authoring Status Reports
• Well organized and highly structured individual, with ability to give attention to detail
• Excellent analytical skills, with the ability to apply data in providing solutions and driving strategic business decisions