What are the responsibilities and job description for the Demand Generation Manager position at Worth AI?
Worth AI, a pioneering company in the computer software industry, is seeking a driven individual to join our team as a Demand Generation Manager. As a Demand Generation Manager at Worth AI, you will play a key role in driving growth and generating high-quality leads for our business. Worth AI is on a mission to revolutionize decision-making through the power of AI, and we are looking for a skilled marketer to help us amplify our reach and engage our target audience.
At Worth AI, we value diversity of thought, and we are committed to creating an environment where diverse perspectives are not only welcomed but celebrated. As a member of our team, you will have the opportunity to contribute to a culture of innovation and excellence, while making a positive impact on the business world.
As a Demand Generation Manager, you will develop and execute multi-channel lead generation campaigns, leveraging various marketing channels such as email marketing, content marketing, social media, SEO, and paid advertising. You will collaborate with cross-functional teams, including marketing, sales, and product, to optimize campaign performance and drive revenue growth.
If you are a results-driven marketer with a proven track record in demand generation and lead generation strategies, we want to hear from you.
Responsibilities
- Develop and execute demand generation strategies and campaigns to generate high-quality leads and drive revenue growth
- Create and manage multi-channel marketing campaigns, including email marketing, content marketing, social media, SEO, and paid advertising
- Collaborate with cross-functional teams to develop compelling marketing assets and content that resonate with target audiences
- Optimize campaign performance through A/B testing, data analysis, and continuous refinement of marketing tactics
- Monitor and report on key performance metrics, providing insights and recommendations for improvement
- Manage lead nurturing and lead scoring processes to increase conversions from leads to customers
- Stay up-to-date with the latest trends, tools, and best practices in demand generation and lead generation
- Partner with sales teams to align marketing efforts with revenue goals and support the sales funnel