How much does a Database Marketing Manager make in the United States? The average Database Marketing Manager salary in the United States is $117,407 as of July 26, 2022, but the range typically falls between $102,665 and $132,021. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Database Marketing Manager manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Being a Database Marketing Manager requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. The Database Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Database Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2022 Salary.com)... View full job description
Overstock.com, Inc. operates as an online retailer in the United States and internationally. It operates through Retail and tZERO segments. The company offers furniture; and home decor, including rugs, bedding and bath, home improvement, kitchen items, and other related products. It also operates Worldstock Fair Trade,... More
Fiscal Year Ended in 2021
What does a Database Marketing Manager do?
Database Marketing Manager in Chico, CA
The end goal of any database marketing initiative is to deliver personalized and relevant messages to each customer.
December 08, 2019
Database Marketing Manager in Lorain, OH
Business data in a well-managed marketing database decays at about 2 to 3% each month, depending on the volatility of your industry.
February 14, 2020
Database Marketing Manager in Colorado Springs, CO
As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.
Browse Related Job Categories With Database Marketing Manager
Take just three simple steps below to generate your own personalized salary report
Step 1 of 3
Understand the total compensation opportunity for a Database Marketing Manager, base salary plus other pay elements
Average Base Salary
Average Total Cash Compensation
Includes base and annual incentives
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Database Marketing Manager in the United States. The base salary for Database Marketing Manager ranges from $102,665 to $132,021 with the average base salary of $117,407. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $111,187 to $148,256 with the average total cash compensation of $129,708.