Associate Field Marketing Manager

Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, thousands of companies worldwide have trusted Yext to create seamless content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. We are a team of innovators, visionaries, and enthusiastic collaborators who care about making a difference in the world while building an amazing culture in the process. We have consistently been named a Best Place to work in Technology by Fortune and Great Place to Work, as well a Best Workplace for Women.  

The Marketing team at Yext is seeking an Associate Field Marketing Specialist to lead event programs that support our campaign, demand generation and pipeline goals globally.  You will partner with our global marketing organization, as well as sales and services leaders to develop a comprehensive and measurable corporate event program.

In this role, you will craft and execute high-touch marketing programs that engage awareness and drive employee and customer engagement with Yext. Aligning to the corporate framework, you will partner closely with revenue leaders, global marketing peers, and additional key stakeholders to drive retention, engagement and enablement globally.

This role requires a customer-centric approach, experience executing high-quality live and virtual events, and the ability to handle multiple complex business initiatives simultaneously. Strong communication skills and cross-functional collaboration skills to work across a highly-matrixed organization are a must.

Key Responsibilities

• Plan and execute program plans to meet the third-party pipeline and demand generation objectives, ensuring it is aligned with regional targets, global marketing strategy, and priority focuses 
• Own the revenue/cross-functional relationship, building and nurturing a trusted working partnership to over-communicate, influence, and gain alignment on program plans

• Own and execute tactics such as events, email, mailers, ABM in alignment with and leveraging global marketing initiatives and assets
• Drive alignment across diverse stakeholders on planned program objectives, tactics and program next steps
• Build strong relationships with stakeholder teams including business development, sales, enablement, field marketing and others to over-communicate program status and influence plans and outcomes
• Execute events and partner with corporate events team to deliver best-in-class and supporting field/corporate events where needed
• Manage program budget, ROI analysis and business impact to keep stakeholders proactively informed of program forecasts and marketing-led pipeline targets
• Continuously review the performance, satisfaction and ROI of programs from all event programs to maximize return on event programs, adjusting tactics and strategy accordingly
• Partner with content, field and localization marketing to ensure all content is accurate, high-quality, and resonates with local audiences
• Travel to regional and global events and provide pre-event and onsite support 40% of the year 

What You Have:

• Bachelor’s Degree in related field
• 2 years of experience in a Marketing Events or Field Marketing role
• 3 year experience working in high tech, B2B Saas software or technology companies
• Experience building and managing complex events budgets
• Strong relationship-building skills
• Ability to manage multiple projects simultaneously and drive them to completion
• Ability to travel for events and campaigns as needed
• A self-starter with a positive and creative mindset, who is eager to roll up their sleeves and get things done
• Budget management experience
• Exceptional prioritization and project management skills 

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The base salary at the time of hire for this position is expected to be between $76,950 - $128,500 . Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits, and successful candidates may also be eligible for equity (stock) based compensation and/or variable pay programs based on performance relative to goals and targets.

Salary : $76,950 - $128,500