What are the responsibilities and job description for the Digital Marketing Intern position at YMCA of Central Texas?
The YMCA of Central Texas is seeking a motivated individual to join our team as a Digital Marketing Intern in Waco, TX.
Under the direction of the Chief Marketing Officer of the YMCA of Central Texas, the Digital Marketing Intern will work directly with the Digital Marketing Manager to develop, execute, and maintain a comprehensive digital media strategy for Waco.
This role includes content creation, social media monitoring, and will help define the digital voice for our Waco branch, in an effort to evolve and elevate the Y’s digital presence and increase engagement/ participation in our programs.
Duties include, but are not limited to:
- Coordination of accurate and timely updates to webpages, as needed (weekly)
- Coordination of accurate and timely updates to all social media outlets (weekly)
- Coordination of all TV monitors/Ads to ensure consistent Y message (weekly)
- Coordination of messaging to be shared in the branches via Cardio Theater, lobby TV’s, display flyers, posters, banners, etc. (as needed)
- Develops content for and maintains all social media sites, creating and maintaining a relevant presence and voice, actively engaging with members and program parents
- Monitors website and social media traffic using analytics, making content adjustments as needed
- Gathers and analyzes data, prepares monthly reporting and makes appropriate recommendations based on metrics
- Adheres to best practices and processes for internal/external communications keeping in line with Association and Y-USA branding standards
Skills/ Requirements:
- Bachelor's degree (B. A.) from four-year College or university preferred
- Proficient in MS Office, desktop publishing software, Daxko Engage, Marq, Facebook, Instagram
- Working knowledge of WordPress with an understanding of HTML/CSS
- Knowledge of how to prep artwork for both web and social media purposes
Pay Rate: $14 - $16/hour
About Us: We are a not-for-profit services Association focusing on mission driven initiatives, with a vision of building strong kids, strong families and strong communities throughout 7 Texas Counties. Our organization is home to the largest school age child care provider in Williamson County as well as health and fitness programs that improve the quality of life for over 45,000 members ranging from preschool through senior citizen.
Thank you for your interest in the YMCA of Central Texas!
