Director of Marketing

Whether you are interested in joining a leading non-profit or looking to advance your Y career, this is your opportunity to help make our community better together.  

For 165 years, the YMCA of Greater Springfield has provided youth development, fostered healthy living, and promoted social responsibility in the 14 cities and towns that it serves. We take pride in being one of the largest non-school educators in the state, one of the top 120 YMCAs in the U.S., and the second oldest Y in the country.   

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We are currently looking for a Director of Marketing to join our team. Whether you are interested in joining a leading non-profit or advancing your Y career, this is your opportunity to help make our community better together.  

The Y. ™ For a better us. ™ 

• Pay Range: $58,000 - $70,000
• Job Type: Full-Time
• FLSA Status: Salary/Exempt
• Location: Tower Square, Springfield, MA. Hybrid work arrangement may be available after successful orientation to the organization

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Job Summary 

This position supports the work of the YMCA. The Marketing Director will produce communication materials designed to strengthen positive attitudes toward the YMCA and our services with a goal of increasing and retaining membership units, broadening visibility, and supporting our cause-drive and philanthropic efforts. The end result of these efforts is to increase the enrollment of our membership and programs.  The Director of Marketing plays a vital role in fostering a culture that is welcoming, genuine, nurturing, and determined while also building the community’s understanding of the YMCA’s cause and impact. This position will have one direct report and will report to the CEO/President 

Essential Functions 

This person will play an important part in the work that we do each day. In addition to all other duties as assigned, this role will: 

• Marketing
  • Develops, produces and distributes program information necessary to promote assigned programs, in accordance with membership and marketing plans
  • Employs influence strategies to engage and develop positive media relationships. Writes and submits press releases when appropriate
  • Identifies and builds relationships with internal and/or external partners or key stakeholders, such as service groups, community organizations or companies, to support programs or projects.  
  • Algin Marketing strategy with programmatic goals and benchmarks. Strategize, adapt, and implement changes that address shortfalls when they occur
  • Develop and implement strategies to advance program objectives through social networking sites such as Facebook, Instagram, and others
  • Ensure all marketing efforts are fully compliant with Y-USA branding guidelines
  • Provides and maintains related statistics and reports
  • Serve is organizational expert regarding Y-USA brand guidelines
  • Supervise, collaborate, and support GSY’s Graphic Design Manager in the design and production of internal and external promotional materials and advertising areas
  • Educates staff, volunteers, and members about the charitable nature of the Y; leads assigned aspects of the fundraising campaign

• Community and Public Relations
  • Serve as YGS’s primary contact with the media for purposes of proactive, reactive, and crisis communications, the latter done in conjunction with Y leadership
  • Create or support colleagues in drafting key external facing communications, ensuring we consistently speak with one “Y voice”
  • Be an advocate and spokesperson to those outside the organization, prepared to share Y history, mission, and current programmatic initiatives
  • Assist in planning and marketing for community events such as the Annual Meeting of the Members, Golf Tournament, and other special events including preparation of scripts for CEO, Board Chair, and other speakers as needed
  • Collaborate with Director of Development to identify potential partners and cultivate fundraising opportunities
• Identify and build relationships with external partners or key stakeholders, such as service groups, community organizations, or companies to support programs or projects (local business associations, chambers of commerce, etc.)

Qualifications 

The requirements and preferences, where indicated, for this role are listed below. Please review them carefully to ensure you apply for the role that best matches your qualifications. 

• Bachelor's degree in related field preferred or equivalent combination of education and experience. 
• Minimum of (5) five years of marketing experience, required
• At least (3) three years of management/supervisory experience, required
• YMCA Team Leader certification preferred, and ability to work toward Team Leader Certification in the first 12 months, required
• Previous professional experience in membership, marketing and/or sales preferred. 
• Excellent personal computer skills and experience with standard business software.
• Experience working with various design software (Adobe Creative Suite), required
• Must have strong interpersonal, public relations, and communication skills, including the ability to make presentations and handle media inquiries.
• Strong writing skills, required

Leadership Competencies 

While each of our leadership competencies plays a role in the success of our staff members, for this role we will be paying special attention to the following areas: 

• Values - Accepts and demonstrates the Y's values of Honest, Caring, Respect, and Responsibility
• Inclusion - Works effectively with people of different backgrounds, abilities, opinions, and perceptions.
• Communication - Listens for understanding and meaning; speaks and writes effectively.
• Decision Making - Makes sound judgments, and transfers learning from one situation to another.
• Emotional Intelligence - Accurately assesses personal feelings, strengths, and limitations, and how they impact relationships.

Work Environment 

The physical demands described here are representative of those that must be met by a staff member to successfully perform the essential functions of this job. We are proud to be a champion of diversity and an equal employment opportunity / affirmative action employer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• While performing the duties of this job, the staff member is regularly required to:
  • Sit, stand, or reach for extended periods of time;
  • Move around the work environment independently;
  • Communicate via computer, multi-line phone, and smartphone; and,
  • Push, pull, or lift up to 25 pounds for short periods of time.
• The noise level in the workplace is usually moderate but may vary based on external factors.

Please note that all employment offers are contingent on the successful completion of a background check, reference check, and new hire packet. In roles where driving is required as an essential function, a driver history check must also be successfully completed. 

At YGS, we are committed to creating a diverse and inclusive workplace where everyone feels welcome, valued, and respected. We believe that diversity of thought, experience, and background is essential to our success. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, national origin, age, disability, sexual orientation, or any other protected status. 

We encourage all qualified applicants to apply. We believe that diversity makes our team stronger and our company more successful.